Uber rolled its Women Preferences feature nationwide despite an active discrimination class-action lawsuit. This article examines Uber's strategy in scaling a contested feature, the risks involved, and the implications for reputation and crisis management.
Most crisis plans are too slow. Here’s how to write a crisis communication plan that works in the first 24 hours, with a step-by-step template for activation, messaging, and control.
Cybersecurity has long been seen as a technical problem, but in reality, it is a communications problem. This article argues that cybersecurity public relations is the most underrated line of defense, crucial for managing public perception, building trust, and protecting a company's reputation during and after a cyber incident.
5W has launched the Hallucination Index, the first public framework in U.S. communications research to standardize the measurement of AI-generated misinformation about real brands. The index measures accuracy, drift, and brand hallucination risk. The pilot covers fashion, with future indexes planned for pharmaceuticals, financial services, automotive, hospitality, and food and beverage. This initiative addresses a critical need for brand-side risk measurement in an era where AI-generated falsehoods can cause significant damage. The methodology suggests remediation through structured authority and highlights legal and procurement questions surrounding AI-generated consumer harm.
AI regulation is moving faster than most brands realize. State attorneys general, FTC, and the EU AI Act are accelerating enforcement. Most CMOs are unprepared. Brands without a coordinated AI disclosure posture carry unhedged regulatory exposure across multiple vectors. This article outlines key facts, applicable rules, enforcement vectors, and how to build an effective AI disclosure posture before it’s too late.
The 2024 and 2025 food safety cycle has been notable for the volume and severity of major recalls — Boar's Head listeria, McDonald's E. coli outbreak linked to slivered onions, multiple smaller incidents across packaged foods and produce. Each case produced different communicatio
Explore the operational guide for managing personal-life viral crises in the AI era, focusing on executive conduct. This guide covers a five-phase framework, stakeholder coordination, and AI-specific response disciplines to help organizations effectively navigate incidents, highlighting the need for pre-established infrastructures and protocols.