Ask five major AI engines to describe Sam Altman. You get five different Sam Altmans. Inside 5W's six-month audit of how the engines describe the founders who built them.
Inside the communications operation that turned a research lab into the company defining a category.
Forward-thinking PR for disruptive tech in 2026 is written by three AI labs whose products now host the answer-engine layer where every brand is trying to be retrieved. OpenAI's Sam Altman doctrine. Anthropic's Constitutional AI safety positioning. Perplexity's anti-Google upstart posture. The actual mechanics.