Social Media
Startups and Social Media Platforms
The importance of social media for new companies has never been more obvious, however, there are some companies that still need help in navigating this field.
Tag
social media marketing
Marketing
Music Marketing on Social Media: The 2026 Playbook
TikTok displaced radio. The labels restructured. The AI engines added a third layer. The 2026 music marketing playbook \u2014 with the case studies and the licensing fight that confirmed who needs whom.
Marketing
The DTC Beauty Playbook: From Glossier to Rare Beauty, Rhode, and Summer Fridays
Glossier, founded in 2014 by Emily Weiss, built the customer-as-creator DTC beauty playbook every subsequent brand copied. Hit a $1.8 billion valuation by 2019.
Influencer Marketing
How to Spot Fake Influencers Before They Cost You the Campaign
A quarter of influencer marketing spend goes to fake accounts. Here's how to spot fraudulent influencers before the contract is signed — the checks every brand should run.
Insights & Strategy
Social Media for Local Businesses: What MrBeast's Greenville-to-$5B Arc Teaches Every Small Operator
MrBeast started in Greenville, North Carolina, in 2012. By 2026, Beast Industries is valued at $5B+. The arc from small-town bedroom to global media operation is the canonical case study for any local business trying to figure out how to do social media. The lesson is the discipline, not the scale.
Entertainment & Media
Sharknado: The Six-Film B-Movie Franchise That Beat Hollywood at Marketing
There's a popular meme making its way around social media these days.
PR News
#VisaGoWorld: How Visa's 2012 London Olympics Social Campaign Set the Sponsorship Template
Visa's #VisaGoWorld campaign at the London 2012 Olympics generated more than 28 million fan cheers globally, localized creative for 70 markets, and a Morgan Freeman-narrated anthem video that hit 8.5 million YouTube views. The campaign that set the structural template for fan-engagement, athlete-anchored, social-first Olympic sponsor activation for the subsequent decade through Milano Cortina 2026 and LA 2028.
Social Media
Ads and Content on Facebook: The Paid-Organic Loop
Facebook paid-organic loop: 2012 Comscore study, GM pullout, Advantage+ AI. The foundation of Meta's $164.5B ads business across 3.43B daily users.