Social Media
Startups and Social Media Platforms
The importance of social media for new companies has never been more obvious, however, there are some companies that still need help in navigating this field.
Tag
social media marketing
Social Media
Music Marketing on Social Media
Music marketing on social media is the dominant discovery channel in the global industry. TikTok displaced radio. The labels restructured. The playbook for hooks, seeded creator drops, and cross-platform follow-through.
Marketing
The DTC Beauty Playbook: From Glossier to Rare Beauty, Rhode, and Summer Fridays
Glossier, founded in 2014 by Emily Weiss, built the customer-as-creator DTC beauty playbook every subsequent brand copied. Hit a $1.8 billion valuation by 2019.
Influencer Marketing
How to Spot Fake Influencers Before They Cost You the Campaign
A quarter of influencer marketing spend goes to fake accounts. Here's how to spot fraudulent influencers before the contract is signed — the checks every brand should run.
Insights & Strategy
Social Media Marketing for Local Businesses in 2019
Local businesses in 2019 should focus on five platforms: Facebook, Instagram, Google My Business, Yelp, and Nextdoor. The platform that wins is a function of who the customer is, and most operators try to do too many.
Social Media
Sharknado: The Six-Film B-Movie Franchise That Beat Hollywood at Marketing
There's a popular meme making its way around social media these days.
PR, AI & Communications News
#VisaGoWorld: How Visa's 2012 London Olympics Social Campaign Set the Sponsorship Template
Visa's #VisaGoWorld campaign at the London 2012 Olympics generated more than 28 million fan cheers globally, localized creative for 70 markets, and a Morgan Freeman-narrated anthem video that hit 8.5 million YouTube views. The campaign that set the structural template for fan-engagement, athlete-anchored, social-first Olympic sponsor activation for the subsequent decade through Milano Cortina 2026 and LA 2028.
Social Media
Ads and Content on Facebook: The Paid-Organic Loop
Facebook paid-organic loop: 2012 Comscore study, GM pullout, Advantage+ AI. The foundation of Meta's $164.5B ads business across 3.43B daily users.