Social Media
Generating In-Store Traffic Through Social Media
Instagram is one of the top social media networks for businesses.
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social media marketing
Social Media
Six Models That Work on Instagram
Six structural models that thrive on Instagram in 2026 — Airbnb's brand-led aesthetic, Booking.com's performance-led volume, DraftKings's celebrity-creator architecture, Toyota's per-model T2 precision, Johnson & Johnson's portfolio-of-sub-brands approach, and Hilton's industry-incumbent loyalty model. What each requires, what they share, and which fits which business.
Social Media
Ideal Social Media Channels For Short-Form Video Content
With the number of social media platforms available to businesses, it's not always easy to choose the right one.
Social Media
Corporate Social Media: How Starbucks Built One of the Most-Studied Brand Operations
Starbucks operates one of the most-studied corporate social media operations in any consumer category. 32M+ Instagram followers, the Pumpkin Spice Latte annual cultural moment since 2003, the Red Cup user-generated infrastructure, customer-co-created drink trend amplification, loyalty integration. The discipline behind the brand voice.
Social Media
How Uber Runs Facebook Ads
Uber runs four distinct paid-acquisition cohorts inside Meta — riders, drivers, Uber Eats consumers, and Uber Eats couriers. Uber Eats is the Facebook story (suburban delivery cohort), driver acquisition is the underrated Facebook use case worth more than rider acquisition, Uber One subscription, Super Bowl funding 30 days of paid social, and the Khosrowshahi-era operating reset.
Social Media
Gong: The B2B Brand That Treated LinkedIn Like a Channel, Not a Press Release Distribution List
Gong, founded by Amit Bendov and Eilon Reshef, valued at $7.25B in 2021, built the LinkedIn-first B2B social playbook under CMO Udi Ledergor. The playbook every B2B CMO knows; few execute.
Social Media
Cancel Culture and Reputation
We're all living in an era when the social media phenomenon of "cancel culture" is either unavoidable or inevitable.
Social Media
Influencer Campaigns and Audio Content
Many influencers have already started to pop up in the audio content industry, and in fact, the audio influencer isn't a new idea.
Social Media
Reaching Gen Z on Social Media
They use technology, and more specifically, social media platforms for inspiration, entertainment, and even to make their voices heard.