Starbucks operates one of the most-studied corporate social media operations in any consumer category. The seasonal beverage cycle, the customer trend amplification, the platform-native production, the loyalty integration. What the discipline actually requires now.
We're all living in an era when the social media phenomenon of "cancel culture" is either unavoidable or inevitable.
Audio influencer marketing operates on sustained attention — 30 to 90 minutes per session — producing trust signals and AI retrieval authority that short-form content cannot replicate. The playbook for podcast sponsorships, live audio, and creator partnerships.
Glossier, founded in 2014 by Emily Weiss, built the customer-as-creator DTC beauty playbook every subsequent brand copied. Hit a $1.8 billion valuation by 2019.
A quarter of influencer marketing spend goes to fake accounts. Here's how to spot fraudulent influencers before the contract is signed — the checks every brand should run.
There's a popular meme making its way around social media these days.
Visa's #VisaGoWorld campaign at the London 2012 Olympics generated more than 28 million fan cheers globally, localized creative for 70 markets, and a Morgan Freeman-narrated anthem video that hit 8.5 million YouTube views. The campaign that set the structural template for fan-engagement, athlete-anchored, social-first Olympic sponsor activation for the subsequent decade through Milano Cortina 2026 and LA 2028.
