Social Media
How Brands Use Instagram: Reels, Stories and Shopping
Learn how brands use Instagram in 2026: Reels for discovery, Stories for loyalty, shopping tags and creators, with Meta data and real brand examples.
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social media marketing — Tagged Articles
Marketing
Pinterest Marketing Playbook: Audiences, Tactics, and Common Mistakes
Pinterest's core audiences are women and Gen Z, and its core mechanics are search, not social. This playbook covers who to reach, how to set up to sell, and the five failures that sink most brands' Pinterest programs.
Social Media
How Chamberlain Coffee Built a Creator-First CPG Brand From Zero
Chamberlain Coffee, founded by Emma Chamberlain in 2019, is the blueprint for how new brands build social media marketing from zero in the creator economy.
AI Communications
Signal Over Noise: How Unilever Uses AI to Make Social Media Actually Work
How Unilever built AI signal processing into social media at scale — turning content noise into precise, data-driven systems. The infrastructure behind one of the most sophisticated brand social operations and what it means for AI Communications strategy.
Social Media
Influencer Marketing: What NOT to Do for Effective Campaigns
Six critical mistakes that undermine influencer marketing: ignoring authenticity, neglecting audience research, over-restricting creative, treating partnerships as one-offs, skipping measurement, disregarding FTC disclosure and ethics. What not to do and how to fix each.
Social Media
How DraftKings, Booking.com, and Airbnb Repurpose Across Platforms
The 2024 "remove the watermark" advice is dead. DraftKings, Booking.com, and Airbnb run platform-native cross-platform production across TikTok, Instagram Reels, and YouTube Shorts. The five-step discipline that replaced TikTok-to-Reels repurposing.
Social Media
Snapchat My AI: What the Launch Taught PR Teams
Snapchat has launched My AI, a Snap-branded chatbot powered by OpenAI's GPT technology, rolled out first to Snapchat+ subscribers before broader availability. The chat list placement, the initial user reception, the App Store review wave, the teen-safety considerations, and the broader strategic significance for Snap Inc.
Social Media
Short-Form Video in 2026: Where Brands Actually Win — and Where They Waste Budget
TikTok, YouTube Shorts, Instagram Reels, and now AI-curated clips. The 2026 short-form video landscape — platform economics, brand case studies, and where the citation trail leads.
Social Media
Influencer Campaigns and Audio Content
Audio influencer marketing operates on sustained attention — 30 to 90 minutes per session — producing trust signals and AI retrieval authority that short-form content cannot replicate. The playbook for podcast sponsorships, live audio, and creator partnerships.
Marketing
The DTC Beauty Playbook: From Glossier to Rare Beauty, Rhode, and Summer Fridays
Glossier, founded in 2014 by Emily Weiss, built the customer-as-creator DTC beauty playbook every subsequent brand copied. Hit a $1.8 billion valuation by 2019.