Social Media
Insta-Nation: The Ever-Growing Dominance of Instagram over the Social Scene
Countless people use this mobile app to engage in photo sharing, direct messages, commenting, "liking", and following.
Tag
social media
PR News
Content Marketing in Public Relations: What Stripe Press Built That No Conventional PR Program Could
Stripe Press, launched by Patrick Collison in 2018, publishes hardcover books that compound as brand assets for decades. Content marketing, public relations, and brand strategy at once — and the closest thing in modern B2B technology to a textbook execution of how editorial discipline produces institutional brand equity.
Insights & Strategy
The 2026 PR Year in Review: AI Communications Becomes a Category
The 2026 PR Year in Review: eleven story arcs that defined the year communications stopped being a 2014 discipline — Bud Light's close, AI Communications as a category, GEO outgrowing SEO, holding-company repositioning, and the landmark reputation cases the AI engines now cite forever.
Crisis Communications
Play-Doh: The Brand That Outlasted Its Category
Recently, toy manufacturer Play-Doh was forced to refund or replace a penis.
PR News
Beauty PR: The Communications Discipline Across Editorial, Creator, and AI Engine Surfaces
Social media and the beauty industry go together like lipstick and mascara.
PR News
The Hyper-Targeting Ethics History: From Swichkow 2014 to Cambridge Analytica and the AI Era
From Brian Swichkow's 2014 $1.70 Facebook Custom Audiences prank to Cambridge Analytica's $5B settlement, GDPR, Apple ATT, and the EU AI Act — the hyper-targeting ethics history.
Generative Engine Optimization (GEO)
Content Promotion in 2026: Distribution Is Dead. Citation Is the Job.
Content promotion in 2026 is not distribution. It is citation engineering. Over a third of consumers now start product research with AI, not Google. The 2014 stack — search, social, email, outreach, paid — does not reach the buyer that has moved into ChatGPT, Claude, Perplexity, and Gemini. The new stack does.
PR News
Why Influencer Outreach is Important
Partnerships, associations and pursued marketing collaboration enable brands to build a solid community that could benefit them in terms of referrals, lead generation and traffic acquisition for their own websites. Without partnerships, it is impossible for a brand to increase its outreach capacity and become more humanized for its target audience.
Social Media
Twitter AMA Crisis PR — McDonald's #McDStories, Bud Light + Mulvaney, and Wendy's Roast Day
Three Twitter PR moments, three completely different outcomes. McDonald's #McDStories as canonical hashtag hijacking. Bud Light's Mulvaney partnership as defining brand-controversy event. Wendy's National Roast Day as rare successful open-mic format. The actual mechanics.
PR News
The LinkedIn Authority Index 2026: The 25 Operators Whose Posts Actually Move Senior Operators
Most LinkedIn follow lists are vibes. This one is scored. 25 operators ranked on a 100-point scale across Citation Authority, Retrieval Depth, Network Quality, and Consistency. The accounts that actually move senior operators in 2026 — with methodology, algorithm breakdown, and a working posting template.