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Dunkin's Cultural Calendar Playbook: From Valentine's Day to the Charli D'Amelio Era
PR, AI & Communications News

Dunkin's Cultural Calendar Playbook: From Valentine's Day to the Charli D'Amelio Era

Dunkin' operates 13,000+ stores globally and runs the most-studied cultural-calendar marketing operation in modern American QSR. From the 1950 William Rosenberg founding through the 2018 brand-architecture compression (dropping "Donuts"), the Charli D'Amelio partnership, the 2020 Inspire Brands / Roark Capital acquisition, and the Valentine's-to-Pumpkin-Spice seasonal calendar — the canonical Dunkin' cultural-anchor playbook.

EPR Editorial Team ·
Car Brands and Social Media: Making the Aggressive Stance
Social Media

Car Brands and Social Media: Making the Aggressive Stance

CEOs, executives, and all upper-management of auto industry dealerships should be making an aggressive stance in social media. The audience reach expansion, the customer engagement capability, the dealer-level engagement, and the major platform considerations including Facebook, Twitter, YouTube, and LinkedIn positioning for auto industry brands.

EPR Editorial Team ·
British Muslims and Public Relations: The "Inspired by Muhammad" Case File
PR, AI & Communications News

British Muslims and Public Relations: The "Inspired by Muhammad" Case File

The Exploring Islam Foundation (EIF), founded by a group of young British Muslim professionals deeply concerned about the public perception of their faith, uses PR campaigns to challenge misconceptions about Islam and raise awareness about its universal values and contributions. After an extremely successful first campaign, a second one is scheduled for January 2011.

EPR Editorial Team ·
Social Media PR Failures: The Canonical Cases of 2008–2010
Social Media

Social Media PR Failures: The Canonical Cases of 2008–2010

Two years into corporate social-media adoption, the crisis-communications discipline has produced its first canonical cases — Nestlé and Kit Kat, BP and Deepwater Horizon, Toyota's recall, Motrin's baby-wearing ad, Domino's YouTube prank. What each brand got wrong, what a small number got right, and what every comms team should already have built.

EPR Editorial Team ·