
Public Relations: A Year in Review
2014 was an incredible year in the world of public relations.

2014 was an incredible year in the world of public relations.

Recently, toy manufacturer Play-Doh was forced to refund or replace a penis.

Social media and the beauty industry go together like lipstick and mascara.

Swichkow's roommate, Roderick Russell, began seeing targeted advertising in his Facebook sidebar back in June.

If you don’t plan a content strategy for your website, you miss opportunities that can add significantly to your site in terms of traffic and to your business in terms of sales and leads.

Partnerships, associations and pursued marketing collaboration enable brands to build a solid community that could benefit them in terms of referrals, lead generation and traffic acquisition for their own websites. Without partnerships, it is impossible for a brand to increase its outreach capacity and become more humanized for its target audience.

In honor of Mother's Day, 5W Public Relations would like for you to take a look at some of Hollywood Mothers that aren't just great mothers and performers.

With over 240 million active users, LinkedIn is by far the most valuable business-centric social network ever dreamed of. Every evangelist of social media knows too, this game of visibility and viability we play daily online, it's all about influence really. Given this transparent fact, the only thing as powerful as being influential, is knowing someone who is. To this end I present a list (not exhaustive) of 10 LinkedIn influentials you'd do well to follow (if not flat out emulate).

Facebook campaigning and outreach is no new topic, but a charitable organization called Classroom of Hope has just reinvented FB fund-raising. With a goal of impacting poverty on a massive scale, Classroom of Hope launched a Facebook app all non-profits should emulate.

Videos capture attention more than words...Prognosticators have long said video is the future of the Internet. Not only social media, but of all communication online. The place for video on the internet, and in the PR game, will continue to move toward the center of most impactful public relations campaigns . It is exciting, and highly alluring.