Insights & Strategy
The Pinterest Business Playbook 2026: Shoppable Pins
It is not enough to pin an image to make pinners buy. Businesses on Pinterest need a visual storytelling strategy to thrive.
Tag
social media
AdTech & MarTech
Facebook Marketing: The Paid Distribution Playbook for the Largest Social Graph on Earth
Facebook is no longer a community feed. It's a paid distribution surface attached to a 3.07B-user identity graph. Organic reach averages 1-5%. Paid is the entire game.
Technology
Four Yahoos: The Brand's Logo Through Four Eras
Yahoo! has a sense of humor: they launched a 30 days challenge to engage conversations about their rebranding strategy, gather user feedback, and to boost brand awareness.
PR News
PRSA: What the Public Relations Society of America Is, Does, and Decides
PRSA is the largest professional association for U.S. public relations and communications practitioners. Founded in 1947, ~21,000 members across 110+ chapters. The body that writes the Code of Ethics, accredits the APR credential, runs ICON, and awards the Silver Anvil.
PR News
The Rules of Engagement in Social Media — Updated for the AI Era
If you've ever wondered how to engage better on social media, you're not alone.
PR News
HotelRunner: The Turkish Hotel-Tech Platform That Started as CloudArena
HotelRunner: Turkish hotel-tech platform from Istanbul. 60,000+ partners, 193 countries. Founded as CloudArena 2011 by Agopyan and Beklen. $1.5M seed in 2013.
Social Media
How Businesses Should Be Using Instagram Video
Instagram’s 130 million users uploaded so many videos in the first eight hours that it would take you a whole year to watch them all. And it’s not going to be long before these 15 second InstaVideos become 15 second InstaAds.
PR News
Social Media: How Big is Big?
The Internet is awesome and a big deal. It has opened worlds and connected worlds. But social media networking has changed everything about the way we use the Internet. In fact, it would not be a stretch to say that today, the reason the Internet is awesome is that it supports social media networking.
Social Media
5 Steps to Showing Clients Value for Promoting Business Via Facebook
Despite the indisputable fact that promotion in social networks is now in trend, many business owners are still skeptical about this promotional way and reluctant to invest money in it. This article will give some useful tips on how to convince your client that promotion in Facebook (or in any other social network) is a profitable investment that will pay off in future.
Social Media
Hashtag PR Case Studies — #IceBucketChallenge, #LikeAGirl, and #RealBeauty
Three hashtags that became canonical PR case studies — #IceBucketChallenge raised $115M for ALS in 8 weeks. Always #LikeAGirl swept Cannes Glass Grand Prix. Dove #RealBeauty has run continuously for 21 years. The actual mechanics behind each.