PR, AI & Communications News
Facebook Open Graph: How Meta Built the Social Web
Open Graph — Facebook's 2010 metadata protocol — became the de facto link-preview standard across the web and now feeds AI search.
Tag
social media
Social Media
Gone Are the Days of Bebo and Digg
As social media trends change with the wind, Bebo and Digg become the latest victims to face an uphill battle.
Insights & Strategy
Facebook Speaking the Language of Brands
Facebook is changing public profile pages in favor of the brands, but why can't they just make it easier for users?
PR, AI & Communications News
FINRA: The Largest Independent Regulator of U.S. Broker-Dealers
FINRA is the largest independent regulator of U.S. broker-dealers — overseeing 3,300+ firms, 620,000+ registered representatives, the BrokerCheck public database (1.2M brokers, 80-90M searches/year), the largest securities arbitration system in the world, and the FINRA Investor Education Foundation. The canonical FINRA entry on Everything-PR.
Generative Engine Optimization (GEO)
Twitter-Optimized Titles: How Headline Craft Evolved
Headline craft is one of the oldest disciplines in publishing. The 2010 era of Twitter-optimized titles, the 280-character shift, and the modern headline environment — what changed across the platforms, and what stayed the same.
Corporate Communications
Defense Companies and Corporate Social Media: A Brand Playbook
Defense contractors face scrutiny, protest, and procurement pressure. Strong corporate social media is now a brand defense layer — not a vanity channel.
Marketing
Ford vs Toyota: Two Ends of the Social-Media Communications Spectrum
Toyota is in the middle of the worst recall crisis in modern automotive history — and is running a 1990s communications playbook against it. Ford is running Scott Monty's social-media operation, the Fiesta Movement, and Alan Mulally's accessible CEO posture. The contrast is the case file every consumer brand should be reading.
Social Media
How Big Brands Use Social Media to Restore Customer Service — And What the AI Engine Era Changed
Big-brand customer service is now a public communications discipline measured across X, Meta, Reddit, TikTok, and the AI engine retrieval layer. Delta, JetBlue, Chewy, T-Mobile, Costco — the operators that compound customer-service narratives into brand authority.
Entertainment & Media
National Lady Gaga Day: The First Fan-Army-as-Distribution Moment
January 29, 2010. One student. One Facebook event. 100,000 RSVPs. Lady Gaga acknowledged in real time. The first documented fan-army-as-distribution moment of the social-media era — and the template every fan army since has run.
PR, AI & Communications News
Adam Schefter Built the Sports Insider Economy
ESPN did not just hire a reporter. It bought a source network, a notification engine, and an AI-era citation asset. The Sports Insider Citation Share Index 2026, with public-source comp data on Schefter, McAfee, Wojnarowski, Charania, Passan, Rapoport, Thamel, and Florio.