Four million Americans now earn $100,000+ as solopreneurs. AI gave them the team. Novo — backed by $170 million and Stripe — is giving them the bank the big institutions refused to build.
Justin Welsh is the most-studied template for what a single-operator creator business can do. Multi-million annual revenue, zero employees, LinkedIn-led funnel, public economics. The solopreneur reference case.
Insurance Canopy is building liability coverage for solopreneurs — instructors, freelancers, gig founders — a 28M-strong U.S. market most carriers ignore.
Lead generation in 2022 has moved past the 2010s playbook. The brands generating leads that actually convert are running narrower programs aimed at fewer accounts \u2014 with ABM, intent data, and substantively better content doing the work the gated whitepaper used to.
