
Crisis Spokesperson: How to Front the Storm
The crisis spokesperson is a different role from the everyday executive. How to pick the principal, how to prep them, and how to protect them when the cameras turn on.

The crisis spokesperson is a different role from the everyday executive. How to pick the principal, how to prep them, and how to protect them when the cameras turn on.

The advocates whose communications craft — speeches, framing, media work — built the modern public conversation on LGBTQ+ rights. A study in spokespeople, not slogans.

This week we have yet another lesson of how "speaking one's mind" on social media can hamper or sideline a career, especially in public relations.

Five months in, the Trump White House has inverted a press-secretary convention American administrations have held since Truman. The president is his own primary voice; the press secretary is amplification. The trade press has been asking the natural question: does this operation need a substantial communications team at all?

In September 2010, Japan's Transport Minister fired a regional Coast Guard chief over false post-accident press information — a reference case in how Japanese government communications enforces spokesperson factual accountability through public ministerial-level discipline.