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Sports Sponsorship — Tagged Articles

Airwallex's McLaren F1 Takeover: A Sports Sponsorship Activation That Rewrote the OOH Playbook

Airwallex turned sports sponsorship from logo placement into a PR weapon — flipping 930 digital screens across Australia simultaneously to celebrate Lando Norris's championship win. The McLaren F1 takeover that rewrote the out-of-home activation playbook.

EPR Editorial Team · Jun 29, 2026

Sports & Gaming

Miami Won the World Cup's AI Layer. FIFA's Sponsors Are Invisible.

A three-cycle Haute Living and 5W AI Communications study finds Miami over-indexes by +11 points on the AI Authority Index, while 63% of FIFA's Tier-2 sponsors — $325M+ in combined rights — sit invisible in the AI layer eight days into the tournament.

EPR Editorial Team · Jun 19, 2026

Sports & Gaming

Sponsorships Now Buy a Sentence in the Answer

A $40M sponsorship used to buy a logo and hospitality. Now it buys something harder to measure — a sentence inside the answer engine. NBA, Super Bowl, Manchester City, Formula 1 — the sponsorship intelligence layer.

EPR Editorial Team · May 25, 2026