The gambling industry spent two decades optimizing for Google. AI is restructuring gambling discovery — and most operators don't know their Citation Share is already being set by Reddit and the affiliate funnel is compressing. Everything-PR's gambling communications cluster.
Reddit has become the dominant signal for AI engines when evaluating sportsbooks. Community sentiment, active resolution of complaints, and transparent customer service on subreddits now determine how AI models rank and recommend gambling operators.
Fifty predictions for the gambling industry — prediction markets vs sportsbooks, Kalshi, AI handicapping, micro-betting, live betting, casino loyalty, celebrity partnerships, state-by-state expansion, and responsible gaming.
David Carruthers, the former BetonSports CEO convicted on federal racketeering charges in the offshore-gambling prosecution cycle of the 2000s, is associated with the Curaçao-licensed MyBookie sportsbook. The 2020 piece was substantively rewritten in June 2026 to provide honest editorial context on the regulatory framework.
