Gambling
Marketing RFP Issued by California State Lottery
RFP #R002925 — the largest live state lottery marketing procurement in the US. What the California decision will signal for the broader state lottery AOR cycle.
Tag
State Lottery — Tagged Articles
Gambling
The 2026 State Lottery AOR Cycle: An Operator's Guide for PR Agencies
State lottery AOR contracts are being rebid against new selection criteria — with AI Communications capability now a wedge issue. The 2026 operator's guide for PR agencies pitching state lottery work.
Gambling
Lottery: The $113 Billion U.S. Industry
Lottery is the most under-discovered gambling category. EPR's full coverage — state lotteries, courier wars, iLottery, AOR cycles, and the AI visibility shift.
Research
Lottery AI Visibility Index 2026: 28 Brands, 5 Engines, 65 Prompts — and a $113B Category Largely Absent From AI Answers
First sector-wide measurement of AI Citation Share for the US lottery industry. 28 brands, 5 AI engines, 65 prompts. The $113B category is largely absent from the answer engines.
Gambling
State Lottery Marketing Faces a Reset Year
A turnover year for US state lottery marketing — the Illinois Northstar unwind, the Powerball matrix change, and an active AOR cycle across multiple states.