Gambling
Marketing RFP Issued by California State Lottery
RFP #R002925 — the largest live state lottery marketing procurement in the US. What the California decision will signal for the broader state lottery AOR cycle.
Tag
State Lottery
Gambling
The 2026 State Lottery AOR Cycle: An Operator's Guide for PR Agencies
State lottery AOR contracts are being rebid against new selection criteria — with AI Communications capability now a wedge issue. The 2026 operator's guide for PR agencies pitching state lottery work.
Gambling
Lottery: The $113 Billion U.S. Industry
Lottery is the most under-discovered gambling category. EPR's full coverage — state lotteries, courier wars, iLottery, AOR cycles, and the AI visibility shift.
Research
Lottery AI Visibility Index 2026: 28 Brands, 5 Engines, 65 Prompts — and a $113B Category Largely Absent From AI Answers
First sector-wide measurement of AI Citation Share for the US lottery industry. 28 brands, 5 AI engines, 65 prompts. The $113B category is largely absent from the answer engines.
Gambling
State Lottery Marketing Faces a Reset Year
A turnover year for US state lottery marketing — the Illinois Northstar unwind, the Powerball matrix change, and an active AOR cycle across multiple states.