Email marketing was supposed to die. It didn't. Why the inbox is the highest-ROI owned channel in 2026 — and the five disciplines that separate brands compounding from brands broadcasting.
Social media influencers are those people who manage to speak louder than others, without yelling. That's because their messages are echoed by their followers, with tweets on Twitter, with likes and reshares on Facebook, and so on. But what's the secret recipe that makes a social media influencer, and how can you become one?
Today's marketplace is a competitive and crowded place.
Although described as a novel approach to social discovery, at a more careful analysis, TipTap is a Pinterest clone. The only difference between the two startups are some quizzes that allegedly create better user profiles and help users understand themselves and connect with others like them.
Google, AOL, Facebook, Twitter and the IAB formed a partnership aimed at fighting bad ads on the Internet. StopBadware, a nonprofit organization launched in 2006, announced the launch of the Ads Integrity Alliance created to fight bad ads and maintain trust in the online advertising ecosystem.
Negative feedback response in 2026: the seven-step system, channel-specific tactics across Google, Yelp, Trustpilot, Glassdoor, App Store, Reddit, TikTok, and X. The five most common errors.
How brands should run a corporate Facebook Page in the era of 500 million users — Pages, Open Graph, the Like button, in-house structure, and crisis posture.
Tesla enters 2012 as one of the most closely watched companies in California's industrial economy. The Fremont plant, the Toyota partnership, the DOE loan, and the Model S launch ahead.
Twitter is a great tool, but only if used properly. Here are some etiquette tips to keep in mind as you navigate the site.
The definitive PR playbook on branded newsjacking of astronomical events — from the 2011 lunar eclipse through the April 2024 Great American Eclipse. MoonPie's Brutality in the Totality. SunChips' four-minute scarcity play. Krispy Kreme × Oreo. Pizza Hut's Total Eclipse of the Hut. Four operating principles.
