Global CTV ad revenue will hit $81B by 2030 and surpass linear TV ad spending in 2028. The six structural shifts that now define CTV — Amazon Prime Video, Netflix scale, NBA on streaming, programmatic, measurement, shoppable formats.
Developing diverse video content has moved from representation add-on to structural element of how streaming platforms compete. Netflix's vertical content brands — Strong Black Lead, Con Todo, Most, Golden. Disney Plus's family-multigenerational architecture. Hulu's Onyx Collective. What separates structural infrastructure from add-on representation.
People spend more and more time on the internet, as a research conducted by Gfk in partnership with the Interactive Advertising Bureau (IAB) reveals. In fact, this medium saw a constant growth in the average daily time spent since 2010, as the study presented by emarketer shows. From 2:34 in 2010, the average daily time spent on the Internet grew to 2:56 in 2011, reaching an average of 3:07 in 2012.
Internet movie streaming has become the most-watched competitive battleground in modern entertainment. Netflix dominant. Amazon just entered with Prime Instant Video. Hulu Plus growing. Apple positioned to enter. The cable industry rolling out TV Everywhere. What the broader category should be watching.
Amazon launched Amazon Prime Instant Video today, giving Prime members free access to a library of approximately 5,000 streaming movies and TV episodes at no additional cost. The launch repositions streaming video as a multi-player competitive environment and puts real pressure on Netflix.
Toshiba announced the first glasses-free 3D television this week — the Regza GL1 series using parallax barrier technology to deliver 3D without requiring glasses. The technology addresses the most-cited consumer objection to current 3D televisions. What it means for the broader 3D television category heading into 2011.
Apple TV's 19-year arc from Steve Jobs' "hobby" to F1 rights. The 2015 tvOS pivot, 2019 Apple TV+ launch, CODA's 2022 Best Picture win, Ted Lasso, Severance, MLS Season Pass, $20B+ in cumulative content investment. The most-iterated platform-product in Apple's modern history.
The 2026 media economy. Six surfaces — search, streaming, newsletters, podcasts, creator video, magazines. Substack, Spotify, Netflix, YouTube, NYT, Bloomberg, Morning Brew. The flagship Media Economy hub.
TV didn't die. It split. Broadcast 18.6%, cable 23%, streaming 44.8%, YouTube 12%+. Three video categories now compete for the same television screen — broadcast and cable in managed decline, premium streaming consolidating, creator-led video as the structural growth category.