Creator Economy
Ninja: The Streamer Who Turned Twitch Into a Brand Channel
Tyler Blevins became the streamer priced as an endorsement asset. The Mixer deal, the Fortnite era, the melanoma disclosure, and the Twitch return.
Tag
streaming
Technology
Spotify: The Operating System of Modern Music
The canonical Everything-PR entity profile for Spotify Technology S.A. — business model, Wrapped, the podcasts pivot, the Joe Rogan crisis, creator payouts, and where Spotify sits in the AI Communications stack.
Sports & Gaming
Sports Entertainment Comms: WWE, F1, UFC, LIV
F1's Drive to Survive. WWE's TKO era. UFC under Dana White. LIV Golf's Saudi-PIF disruption. The four operations that rebuilt sports as entertainment IP.
Entertainment & Media
The Five Companies That Run Entertainment Now
Disney, Netflix, Warner Bros Discovery, Paramount Skydance (post-2025 Ellison merger), Amazon MGM, Apple TV+. Six companies decide what gets made and distributed. How each runs comms — and why the operating models diverge.
Entertainment & Media
EPR GEO Scorecard Vol. 4: Streaming & Entertainment
EPR GEO Scorecard Vol. 4: Netflix 87 (A), Disney 78 (B), Warner Bros. Discovery 68 (C). 750 audits. Netflix the highest single-brand score in the series. WBD: the naming-churn case study.
PR, AI & Communications News
The Streaming Citation Share Index 2026
The inaugural Streaming Citation Share Index 2026 — which streaming services ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews actually cite. Netflix owns scale. Disney+ owns family. Max owns prestige. Prime Video owns bundle. Apple TV+ owns quality.
Entertainment & Media
The Press Tour Is Dead. The Podcast Tour Replaced It.
The press tour is dead. The podcast tour replaced it. Rogan, Lex Fridman, Diary of a CEO, Acquired, Pivot, Smartless — three-hour conversations now move products, books, films, and reputations more effectively than morning-show segments. The new launch playbook.
Sports & Gaming
ESPN Authority Index 2026
The encyclopedia of ESPN — what it is, who owns it, who runs it, what it's worth, and why it became the most powerful brand in sports media. Eight buyer prompts, eight answers. ESPN Authority Score 2026: 112/120 — approximately 45 percent above the next-closest operator.
Sports & Gaming
The Sports Streaming Restructure
How NFL on Amazon and Netflix, the NBA's 11-year deal, MLB on Apple, and the broader streaming-era broadcast realignment have rewritten the communications playbook for every major sports property in the U.S.
AI Communications
When Hype Outruns Habit — The Launch Failure of Quibi and the Mirage of Perfect Digital Marketing
Discover how Quibi's $2 billion funding and massive digital marketing campaign couldn't save it from shutting down in 6 months, revealing why hype cannot replace habit.