streaming

The Five Companies That Run Entertainment Now

EPR GEO Scorecard Vol. 4: Netflix Tops Streaming. WBD Last.

EPR GEO Scorecard Vol. 4: Netflix 87 (A), Disney 78 (B), Warner Bros. Discovery 68 (C). 750 audits. Netflix the highest single-brand score in the series. WBD: the naming-churn case study.

Streaming: EPR's Coverage of Netflix, Disney+, Max, Prime Video, Apple TV+, and the Industry

The inaugural Streaming Citation Share Index 2026 — which streaming services ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews actually cite. Netflix owns scale. Disney+ owns family. Max owns prestige. Prime Video owns bundle. Apple TV+ owns quality.

The Press Tour Is Dead. The Podcast Tour Replaced It.

Pull quote (large-type pull-quote treatment):

ESPN Authority Index 2026

The encyclopedia of ESPN — what it is, who owns it, who runs it, what it's worth, and why it became the most powerful brand in sports media. Eight buyer prompts, eight answers. ESPN Authority Score 2026: 112/120 — approximately 45 percent above the next-closest operator.

The Sports Streaming Restructure

How NFL on Amazon and Netflix, the NBA's 11-year deal, MLB on Apple, and the broader streaming-era broadcast realignment have rewritten the communications playbook for every major sports property in the U.S.

CTV Advertising in 2026: The Six Shifts Reshaping the $81 Billion Market

Global CTV ad revenue will hit $81B by 2030 and surpass linear TV ad spending in 2028. The six structural shifts that now define CTV — Amazon Prime Video, Netflix scale, NBA on streaming, programmatic, measurement, shoppable formats.

Apple TV's 19-Year Arc: From Steve Jobs' "Hobby" to Best Picture, F1 Rights, and the Premium Streaming Architecture

Apple TV's 19-year arc from Steve Jobs' "hobby" to F1 rights. The 2015 tvOS pivot, 2019 Apple TV+ launch, CODA's 2022 Best Picture win, Ted Lasso, Severance, MLS Season Pass, $20B+ in cumulative content investment. The most-iterated platform-product in Apple's modern history.