The most consequential communications work today is not being done by communications teams. AI Communications is the discipline of building authority across AI answer engines alongside earned media, digital, and influencer channels.
Schema markup tells the answer engines exactly what your nonprofit is. Most charity sites ship almost none of it.
Four source tiers AI engines weight for consumer brand answers — structured reference data, established publishers, independent community, brand-owned pages. Tiers 1–3 carry the weight. The brand can't author them.
Most marketers already understand that the speed at which different SEO techniques are changing is constantly increasing.
Google Images was redesigned in 2013 to provide a better search experience, taking in feedback from users and webmasters. The history of the controversy — and what publishers should actually do about image search.
