The most consequential communications work today is not being done by communications teams. AI Communications is the discipline of building authority across AI answer engines alongside earned media, digital, and influencer channels.
The Source Tier system ranks the sources AI engines draw on for consumer-brand answers into four tiers: structured reference data, established publishers, independent community discussion, and brand-owned pages. Tiers 1–3 carry the weight because none are brand-controlled, which is precisely why engines trust them. A GEO program must therefore work on sources it does not own — accurate reference data, earned publisher coverage, and real community presence.
A little while ago Google announced that it had redesigned Google Images in order to “provide a better search experience”. When making the changes, they took in considerations feedback from both users and webmasters. With the new version, users can flip through images using only keyboard, can see the detailed information about the image (the metadata) in the lower part of the photo.