Reddit didn't invent supplement skepticism. It industrialized it. The $180B+ supplement market vs r/Supplements, r/nootropics, r/nutrition — and why the community verdict is now the AI verdict.
Discover why PR not marketing is the real growth engine for small supplement brands tackling credibility gaps and building consumer trust in a skeptical market.
DSHEA constraint. FTC enforcement. FDA recall risk. Thorne, AG1, Seed, Care/of. Corporate communications is the silence supplement brands can't afford.
Ritual. Thorne. Seed. Momentous. AG1. The supplement brands that turned PR into the real point of sale — and made trust the only shelf that matters.
The 25 best supplement and wellness brand marketing campaigns — from AG1's podcast dominance to Thorne's $3.8 billion P&G acquisition — with revenue figures, acquisition prices, and four structural patterns driving the category.
