Mike Heller, CEO of Talent Resources, on the second volume of the AI Casting Index with 5W AI Communications: the chatbox doesn't count followers — it checks a documented record. MrBeast and Alix Earle cracked the top ten by building one.
Sixty-six celebrity PR case studies, refreshed December 2026. From the 1994 Versace safety-pin dress that built Elizabeth Hurley's brand to the 2010 Tiger Woods apology to Timothée Chalamet's 2025 SAG win — every major celebrity reputation event of the last thirty years, indexed by sector and discipline.
Mike Heller founded Talent Resources in 2007 and built the playbook for modern celebrity-brand integration. Today, Talent Resources Holdings spans TR, TR Sports, and TR Ventures — and partners with 5W AI Communications on the Celebrity-Brand Fit Index.
How five leading agencies — 5W AI Communications, Talent Resources, Gushcloud, The Goat Agency, and Fanbytes — are reshaping influencer marketing for the AI Communications era.
Gil Eyal built the measurement layer of modern influencer marketing. Mike Heller built the deal layer. A feature on the operators who built the $34 billion category.
EPR's 2026 reference on the leading celebrity wrangling and endorsement agencies — Talent Resources (5W AI Communications group), Platinum Rye, A-List Communications, Flying Television, Keri Feinstein PR. The contemporary discipline, creator economy integration, brand-suitability modeling, and AI Communications dimension.