The Tech & B2B SaaS Citation Share Study — 28 vendors, 64 prompts, 5 engines. The canonical study from EPR Research on how AI engines surface and rank enterprise software brands. The headline-finding case file is at /g2-owns-saas-buying-ai.
Cybersecurity marketing moved past fear in 2026. 25 campaigns that broke through, the standing research-asset programs behind them, and the ten vendor efforts that missed — CrowdStrike, Palo Alto, Cisco, McAfee, Norton, Trend Micro and more.
Tech buyers ask ChatGPT and Perplexity before they open G2. Developer communities, documentation depth, GitHub presence, and structured release notes feed the citation. The discipline.
55% of shoppers use AI to research purchases, per Adobe. See how ChatGPT answers shape consumer electronics brands and what a reviewer-first launch needs.
