Insights & Strategy
Who Controls the Answers?
Which institutions shape machine-mediated public understanding?
Tag
Technical SEO
Generative Engine Optimization (GEO)
One Tag Changes Your AI Answer
Brief 4 of the GEO Case Studies series. Four cases where schema implementation — or the lack of it — directly affected what AI engines said about a brand. Organization, Person, and FAQPage schema in practice.
SEO
The SEO Audit: The 2026 Playbook
The 2026 SEO audit playbook. What to audit, in what order, with which tools — and the new AI-engine retrieval layer that most audits still miss.
Generative Engine Optimization (GEO)
Technical SEO and On-Page Hygiene: The 2026 Foundation
Technical SEO is the layer everything else depends on. The 2026 baseline \u2014 crawlability, indexability, rendering, Core Web Vitals, schema markup, on-page hygiene, and AI engine crawl access \u2014 covered as one integrated foundation.
Insights & Strategy
Top Tools for SEO
These days, however, SEO efforts have become a lot more complex, involving things from user experience to content marketing and distribution.
Marketing
Ranking in Search Engines and AI Engines — The 2026 Technical Reference
The 2026 technical capstone of EPR's PR Education Series. Ranking in BOTH traditional search engines AND AI engines (ChatGPT, Claude, Perplexity, Gemini, Google AI Overviews). E-E-A-T infrastructure, schema and structured data, conversational query optimization, Citation Share measurement.
Digital PR & Communications
Mobile Search and Core Web Vitals in 2026: From Mobilegeddon to Mobile-First Indexing
Mobile-first indexing completed 2023. Core Web Vitals matured. Mobile traffic 60%+ of total web. The 2026 mobile web environment — LCP, INP, CLS, AI engine integration.
SEO
The Modern SEO Playbook: The Seven Layers of Search in 2026
The 2026 SEO playbook is not the 2015 playbook with an AI sticker on it. Seven discipline layers \u2014 technical, content architecture, authority and link acquisition, entity definition, intent, AI engine surface, measurement \u2014 run as one integrated operating system.
SEO
What Is SEO? The Field Guide
SEO is the discipline of helping people discover the most relevant answer when they search for information. The field guide — the three eras, the two-surface model, what changed since 2020, and what didn't.