Beauty
Why The Ordinary Wins AI Search in Beauty
The Ordinary captures 7% AI citation share on skincare prompts — more than Estée Lauder, La Mer, and Lancôme combined. The cause isn't marketing. It's the architecture.
Tag
the-ordinary
Beauty
The Beauty Citation Share Index 2026
A 2026 ranking of 25 beauty brands by how often they appear, and how favorably their source ecosystem is cited, inside ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews answers. CeraVe leads.
Beauty
Beauty: EPR's Coverage of Brands, Skincare, Fragrance, Retailers, and the Industry
EPR's Beauty PR pillar — nine sub-specialties, the press pool, the wellness-beauty convergence, and how brands win Citation Share inside ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews.
Beauty
The Ordinary Owns Beauty AI
Ingredient transparency beats heritage in AI beauty retrieval. The Ordinary owns the answer surface — the editorial argument behind The Beauty Citation Share Index 2026.
Marketing
How Beauty Brands Win the AI Answer: The Citation Playbook
Beauty buying does not start on Google anymore. The Beauty Citation Stack, why Sephora editorial is a Tier 1 source, why dermatologist content shapes ingredient answers, why Reddit won, and what beauty PR looks like when Citation Share is the KPI.