June 2024 was a quiet month in PR-industry trade press — and a missed-coverage moment for JCPenney, 18 months out of bankruptcy, with the Catalyst Brands merger six months away. What the trade press did not cover, and why the silence mattered.
Which cannabis trade outlets get cited most by AI engines — and which ones the engines have stopped retrieving. The first Cannabis Trade Press AI Citation Index from Everything-PR.
The first mapping of which alcohol and spirits trade publications control the AI answer layer across ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews — and what it means for brand communications strategy.
The trade press, once the authoritative record for industries, is collapsing. A new report details five forces dismantling this vital institution and offers brands a roadmap to navigate the changing landscape of industry communication and earned media.
B2B PR in 2026 is the discipline of owning the answer when an enterprise buyer asks an AI engine about your category. The five disciplines and three metrics that replace impressions and share of voice.