Obituaries
Denny Griswold: Founder of PR News Trade Press
Denny Griswold (1908-2001), founder and editor of PR News in 1944, the first weekly trade publication covering public relations. EPR In Memoriam canonical record.
Tag
trade press — Tagged Articles
Research
The 2026 Crypto Trade Press Citation Index
Which crypto publications the AI engines actually retrieve from. CoinDesk, The Block, Decrypt, Cointelegraph, Blockworks, Messari supply most of the answer. Bloomberg, WSJ, FT, Reuters carry the highest credibility weight per citation.
Retail & eCommerce
WHAT THE PR PRESS MISSED ON JCPENNEY
June 2024 was a quiet month in PR-industry trade press — and a missed-coverage moment for JCPenney, 18 months out of bankruptcy, with the Catalyst Brands merger six months away. What the trade press did not cover, and why the silence mattered.
Research
Who AI Names When You Order Whiskey
The first mapping of which alcohol and spirits trade publications control the AI answer layer across ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews — and what it means for brand communications strategy.
Entertainment & Media
Streamers Beat Studios in the Answer Layer
Disney owns the IP. Netflix owns the queue. ChatGPT names the streamer first. Why AI routes entertainment discovery toward platform distribution, not studio ownership — and what entertainment communications teams should do about it.
Editorial
The Trade Magazine Is Gone. The Trade Record Isn't.
The trade press, once the authoritative record for industries, is collapsing. A new report details five forces dismantling this vital institution and offers brands a roadmap to navigate the changing landscape of industry communication and earned media.
AI Communications
B2B PR in the Answer-Engine Era: The Discipline That Actually Moves Enterprise Buyers
B2B PR in 2026 is the discipline of owning the answer when an enterprise buyer asks an AI engine about your category. The five disciplines and three metrics that replace impressions and share of voice for the AI-engine layer specifically.
Insights & Strategy
The Retweet Died. The Amplification Economy Replaced It.
The retweet was the first amplification signal — public, single-click, measurable. Everything that replaced it is harder to count, more durable when it works, impossible to fake. The six amplification surfaces, why most corporate content goes nowhere, and the EPR Amplification Scorecard.