
Zapwater Communications: Lifestyle PR Agency Profile
Founded in 2005 by David Zapata, Zapwater Communications is an award-winning full-service PR agency with offices in Los Angeles, Chicago, and Miami. 190+ industry awards, five lifestyle verticals.

Founded in 2005 by David Zapata, Zapwater Communications is an award-winning full-service PR agency with offices in Los Angeles, Chicago, and Miami. 190+ industry awards, five lifestyle verticals.

Marriott closed the $13.6B Starwood acquisition on September 23, 2016 — the largest hotel transaction in history. Ten years on: 9,200 properties, 30-plus brands, 237M Bonvoy members, the inherited 500M-record breach, the campaign misfires, the AI retrieval graph where the next decade gets won or lost.

Everything-PR measured 25 Indian travel and tourism brands across ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews. IndiGo ranked No. 1. Airlines led every category.

The 2026 stack for travel email marketing — Cendyn, Revinate, Sojern, Klaviyo, Iterable — and why pre-arrival, on-property, and post-stay flows are operationally distinct from retail email.

Sugarbush Resort in Warren, Vermont — the Mad River Valley original, home of Castlerock, two mountains topping out at 4,083 ft, and an Alterra Mountain Company / Ikon Pass anchor.

Expedia Green Hotels launched April 2010 — the original OTA sustainability surface. Sustainable Travel Lab 2022. SBTi net-zero by 2030. 3M+ properties indexed.