SugarBush Media Solutions has recently been hired by the University Of Michigan-Dearborn as its AOR. The agency will be in charge of a custom marketing program that aims to create awareness for the university's School of Education’s advanced degrees program.
SugarBush has an excellent portfolio in providing digital marketing solutions for the education sector. The company's undergraduate-focused marketing strategies were designed to enhance student response rates that lead to higher enrollment and faster ROI. A number of automated tools gather vital data for universities, that helps shape future marketing initiatives. SugarBush provides a proprietary Engagement Marketing Automation Platform that helps shape promotion to prospective students, designed around their individual areas of interest. The media company assists in promoting on-campus events that drive prospective student participation and awareness, and generate higher application yields through multi-stage campaigns. "Our comprehensive program will include our unique Engagement Scoring Model that will identify and categorize prospects that are not engaged, engaged and highly engaged," said Mark Parent, President and CEO of SugarBush Media Solutions. "Understanding how engaged the prospects are will help U or M target resources with the most engaged and qualified prospects." The SugarBush - University of Michigan at Dearborn partnership will put a spotlight on enhancing matriculation in the Educational Specialist (Ed.S) Degree and Doctoral Degree in Education (Ed.d) programs, as well as among K-12 School Administrators looking to add on to their masters degrees in preparation for a role in K-12 leadership.
