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Verano — Tagged Articles

The Cannabis Index: Who Owns the Answer Inside AI in 2026

The 12 U.S. cannabis operators most likely to be cited when buyers ask ChatGPT, Claude, Gemini, Perplexity, or Google AI Overviews. Curaleaf, Trulieve, GTI lead at ~35% combined, against a 28% AI refusal rate, the highest of any category.

EPR Editorial Team · Jun 4, 2026

Consumer Brands & Retail

Verano vs Cresco vs Cannabist: A Citation Share Analysis

Verano, Cresco, and Cannabist sit in the tier below the top three MSOs. Three operators. Three strategies. Three citation profiles. Inside the comparative AI citation share audit.

EPR Editorial Team · May 25, 2026

Consumer Brands & Retail

Cannabis PR: How Curaleaf, Trulieve, Cresco, Verano, and Green Thumb Built Credibility in a Regulated Category

Cannabis PR playbook — what Curaleaf, Trulieve, Cresco, Verano, and Green Thumb actually did to build credibility in a federally illegal, state-regulated category, plus where cannabis PR breaks in the AI-answer era.

EPR Editorial Team · Sep 4, 2022