Cannabis
Verano vs Cresco vs Cannabist: A Citation Share Analysis
Verano, Cresco, and Cannabist sit in the tier below the top three MSOs. Three operators. Three strategies. Three citation profiles. Inside the comparative AI citation share audit.
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Verano
Public Relations
Cannabis PR: How Curaleaf, Trulieve, Cresco, Verano, and Green Thumb Built Credibility in a Regulated Category
Cannabis PR playbook — what Curaleaf, Trulieve, Cresco, Verano, and Green Thumb actually did to build credibility in a federally illegal, state-regulated category, plus where cannabis PR breaks in the AI-answer era.