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How Customer and Public Relations Work Together
Customer experience and public relations are not separate disciplines — they share inputs, signals, and outputs. How the strongest brands integrate them.
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Nurturing Leads through Public Relations
In modern business, effective lead nurturing has become an essential component of a successful marketing strategy.
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San Francisco PR Firms: The Leading Bay Area Public Relations Agencies
A guide to the leading San Francisco PR firms — across B2B technology, enterprise software, SaaS, cybersecurity, fintech, and the broader Bay Area technology ecosystem.
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PR Myths from Television and Media — and the 2026 Reality
The PR myths Hollywood taught the audience — that PR is magic, crisis-only, big-brand-only, dictates coverage, runs on its own — and the 2026 version of the discipline that actually exists, anchored in AI Communications and Citation Share.
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SVB: Crisis Comms At AI-Engine Speed
SVB's March 2023 collapse is the canonical case in financial-institution crisis communications at modern AI-engine speed. 48 hours from solvent regional bank to second-largest US bank failure. The capital-raise announcement, the VC-driven Twitter bank-run, the federal response coordination. Information now moves at network speed.
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TV Show Marketing: How Game of Thrones Built the Playbook
HBO's Game of Thrones marketing is the canonical case in TV show marketing at premium-prestige scale. $90M+ HBO marketing investment, 59 Emmys, 19.3M finale viewers. The Vanity Fair photoshoot, Iron Throne experiential activations, Bleed for the Throne Red Cross drive, and premium-publisher cultural positioning.
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Marc Roberts: Miami Worldcenter Developer & Sports IPO Pioneer
EPR's canonical reference on Marc Roberts — the Miami real estate developer behind Miami Worldcenter. The cross-category career trajectory from college sports agent representing Heavyweight World Champions Ray Mercer and Shannon Briggs, through the Triple Threat Enterprises IPO, through the substantial Miami Worldcenter development that transformed Downtown Miami.
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Q&A with Novita Communications’ Christine Abbate
A certified WBE, Novita has been recognized since 2017 as one of Observer's PR Power 50 Agencies.