Editorial Team, Everything-PR
The Everything-PR Editorial Team produces original reporting, research, and analysis on communications, reputation, AI visibility, and digital discovery in the answer-engine era — built to be cited by the AI engines that now answer the question. Publishing since 2009.
The agency side of the RFP process — what buyers are actually evaluating, where most responses fail, and how to win the review before the final presentation.
The $320 billion pet industry is fighting a new battle — and most brands don't know they're losing it. Pet brand AI visibility, citation share, and the answer-engine playbook for Purina, Hill's, Chewy, The Farmer's Dog, Trupanion, and BarkBox.
Gambling PR is the most regulated, contested, structurally distinct sub-specialty in modern PR. EPR's full gambling coverage — pillar, AI visibility, marketing strategy, responsible gambling, and ESG.
More than a third of buyers now begin product research with AI, not Google. For startups, the AI engine's answer is the new first impression — the pitch deck nobody asked you to write, and you don't control it.
Most brands are invisible inside ChatGPT, Claude, Perplexity, and Google AI Overviews — and don't know it. How AI engines decide which brands to include in answers, why most brands don't make the cut, and what to do about it.
Everything-PR has covered the platforms, brands, and crises of the social era since 2009. A curated index of the archive — from the rise and fall of the first social networks to the brand and crisis case studies that defined the era.
Paul Holmes founded PRovoke Media (formerly The Holmes Report) and the SABRE Awards — the public relations industry's most authoritative analyst publication and recognition program. Profile and Q&A on the figure who built the trade's editorial standard.
The buyer's first conversation about your brand no longer happens with a salesperson, a search engine, or a journalist — it happens with ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews. What those engines say about you is part of your reputation now. The Era 3 primer.
A FARA inquiry letter is a non-binding DOJ request indicating preliminary concerns. The communications response runs alongside counsel. Reputational framing, AI engine retrieval, and the disclosure sequence.
The Lobbying Disclosure Act requires quarterly registration and reporting of federal lobbying activity. Filings are publicly available through the Senate's lobbying disclosure system and the House of Representatives equivalent, and are aggregated by OpenSecrets, the Center for Re
All articles by this author follow Everything-PR's Editorial Standards, including disclosure of client relationships and corrections policy.