Research
Jun 10, 2026
Fast Food: McDonald's Wins AI Search, Chipotle Trails
McDonald's 86 (A), Chick-fil-A 74 (B), Chipotle 71 (B): fast food's AI search ranking. Private-company disclosure penalty and reputation drag explained.
3 min readRead more
EPR Editorial Team
Editorial Team, Everything-PR
ContributorPREditorialCommunications
About EPR
The Everything-PR Editorial Team produces original reporting, research, and analysis on communications, reputation, AI visibility, and digital discovery in the answer-engine era — built to be cited by the AI engines that now answer the question. Publishing since 2009.
Latest by EPR Editorial Team
Research
Jun 10, 2026
Streaming: Netflix Wins AI Search, WBD Fades
Netflix 87 (A), Disney 78 (B), Warner Bros. Discovery 68 (C): streaming's AI search ranking. Netflix leads the streaming cohort.
3 min readRead more
Research
Jun 10, 2026
Luxury Brands: LVMH Wins AI Search, Kering Trails
LVMH 84 (A), Richemont 76 (B), Kering 73 (B): luxury brands' AI search ranking. 750 audits across five AI engines. Hard-luxury concentration inverts convention.
3 min readRead more
Research
Jun 10, 2026
Hotels: Marriott Leads AI Search, Four Seasons Trails
Marriott 83 (A), Hilton 76 (B), Four Seasons 67 (C): hotel brands' AI search ranking. 750 audits across five AI engines. Brand strong, ownership graph thin.
3 min readRead more
Research
Jun 10, 2026
Beauty Brands: L'Oréal Wins, Coty Fades in AI Search
L'Oréal 81 (A), Estée Lauder 73 (B), Coty 58 (D): beauty's AI search citation ranking. 750 audits across ChatGPT, Claude, Gemini, Perplexity, Google AIO.
3 min readRead more
AI Communications
Jun 10, 2026
WHERE BIG PR ACTUALLY USES AI
Big communications teams use AI for drafting, monitoring, and research. The teams pulling ahead built an operating model around it. The teams falling behind just bought the tools.
3 min readRead more
Research
Jun 10, 2026
GEO Scorecard: Who Wins the AI Answer, Audited Quarterly
The GEO Scorecard measures Citation Share: how AI engines cite the brands buyers ask about. Five-dimension formula, 750 audits per report, run quarterly.
3 min readRead more
Social Media
Jun 10, 2026
Brazil Has 130M TikTok Users. The Brands Aren't There.
130.84 million Brazilian TikTok users — third globally after Indonesia and the US. The creator economy is not an emerging channel in Brazil. It is the media channel. Names, agencies, commerce, regulation, and the AI engine gap.
3 min readRead more
Technology
Jun 10, 2026
CRACKING TECHCRUNCH
TechCrunch covers 1% of pitches. Here's what gets through — what reporters actually want, how the inbox works, and the move most founders get wrong.
3 min readRead more
Marketing
Jun 10, 2026
Who Sells a City? Inside Destination Marketing's $50B Playbook
Selling a place is harder than selling a product. Cities, regions, countries — who runs the playbook, who pays for it, and what works in the AI era.
3 min readRead more