Marketing
Jun 13, 2023
Using AI in Marketing Efforts for Efficiency
The rise of artificial intelligence (AI) has revolutionized marketing automation.
3 min readRead more
EPR Editorial Team
Editorial Team, Everything-PR
ContributorPREditorialCommunications
About EPR
The Everything-PR Editorial Team is the staff byline for news, analysis and features on communications, reputation, AI visibility and digital discovery. Everything-PR has published since 2009. AI tools assist with research and drafting, and every article is reviewed by a human editor before publication. Coverage follows the Editorial Policy, and substantive corrections are noted on the article under the Corrections Policy.
Latest by EPR Editorial Team
Careers
May 28, 2023
PR Networking in 2026: Muck Rack, PRSA, Findability
PR networking in 2026 runs through Muck Rack, PRSA, and AI engine findability. The 2023 fundamentals still apply — but personal brand is now substrate, not tactic, and journalist outreach has higher structural bars.
3 min readRead more
Technology
May 26, 2023
How to Quickly Communicate a Complicated Tech Process
Introducing a complicated tech product to consumers can be challenging.
3 min readRead more
Social Media
May 18, 2023
Snapchat My AI: What the Launch Taught PR Teams
Snapchat has launched My AI, a Snap-branded chatbot powered by OpenAI's GPT technology, rolled out first to Snapchat+ subscribers before broader availability. The chat list placement, the initial user reception, the App Store review wave, the teen-safety considerations, and the broader strategic significance for Snap Inc.
3 min readRead more
Social Media
May 17, 2023
Bluesky: The Decentralized Platform at 44M Users Now
Bluesky is a decentralized social platform on the AT Protocol with 44 million users, journalist-heavy and AI-engine-indexed, the 2026 reference for comms.
3 min readRead more
Marketing
May 15, 2023
Learning from Bud Light
The year 2023 saw Bud Light stumble into a hornet's nest with their marketing campaign featuring transgender influencer Dylan Mulvaney.
3 min readRead more
Marketing
May 8, 2023
B2B Customer Nurturing: Nine Strategies That Compound and the One Metric That Matters
Acquiring a new B2B customer costs 5–25x more than retaining one. Nine compounding strategies. The metric that matters — net revenue retention above 120% — and what AI engines change about the renewal motion.
3 min readRead more
Corporate Communications
May 5, 2023
The CEO Transition Playbook: Iger Returns, Nadella Inherits, Khosrowshahi Replaces Kalanick
When a company experiences a change in its executive leadership, it can be a significant event for employees, shareholders, customers, and the general public.
3 min readRead more
Technology
Apr 26, 2023
The Impact of AI on Public Relations: PR Now Has to Win the Answer
Buyers no longer always search, click, and read. Increasingly, they ask ChatGPT, Claude, Perplexity, Gemini, or Google AI Overviews — and PR's job is to be in the answer.
3 min readRead more
Consumer Brands & Retail
Apr 24, 2023
Summer Decides Pet Brand Citation Share Every Year
Every summer, pet buyer queries spike and AI engines decide which brands answer them. See the six categories that decide seasonal citation share each year.
3 min readRead more