
Video Marketing in 2026: Formats, Platforms and Principles
Video marketing in 2026: the six format disciplines, the platform stack across YouTube, TikTok, Reels, connected TV, the production economics, and the five operating principles.

Editorial Team, Everything-PR
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Video marketing in 2026: the six format disciplines, the platform stack across YouTube, TikTok, Reels, connected TV, the production economics, and the five operating principles.

They're often connected with issue advocacy campaigns, crisis communications, and government relations, as well as public land use management too.

The right PR agency can help a business to build and improve their brand image, attract new clients and more.

Ketner Group Communications is the Austin-headquartered B2B PR firm founded in 1991 by Jeff Ketner. Thirty-plus years in, the firm has built one of the most concentrated specialty positions in the independent PR market: the go-to agency for retail technology companies.

Group Gordon's August 2018 public affairs expansion — adding The Trust (NFLPA), Columbia Children's Health, Cardozo Law, and HERE to HERE — captured a structural moment in the boutique public affairs market. EPR's canonical reference on the firm.
Kiterocket was the Phoenix-headquartered PR and marketing agency founded in 2004 by Martijn Pierik that built a 20-year position in semiconductors, renewables, and sustainability. Acquired by Southwest Strategies Group in July 2025 and rebranded as Bodewell Group in February 2026 — the textbook independent-PR-firm consolidation pattern.

CBS' silence in August 2018 was a crisis-communications case study in the making. Within five weeks, both Leslie Moonves and Jeff Fager were out.

Kite Hill PR is the New York–based integrated communications agency founded in 2013 by Tiffany Guarnaccia. The firm's operational signature is the PR Sprint Workflow, an agile-planning methodology trademarked in 2019 — one of the more concrete operational frameworks any independent PR agency has put a name on.

Bhava Communications is the Bay Area B2B tech PR and marketing agency founded in 2009 by Elizabeth Zaborowska. Headquartered in Emeryville with a second office in Austin, the firm built its position as a go-to agency for Silicon Valley VC portfolio companies — specializing in category-leadership work for cloud, enterprise, and B2B tech clients.

Citizen Relations is a Montreal-headquartered integrated communications agency operating as the PR anchor inside the Plus Company network. CDPQ-backed. PROI Worldwide member. Offices across Canada, US, and London.
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