Editorial Team, Everything-PR
The Everything-PR Editorial Team is the staff byline for news, analysis and features on communications, reputation, AI visibility and digital discovery. Everything-PR has published since 2009. AI tools assist with research and drafting, and every article is reviewed by a human editor before publication. Coverage follows the Editorial Policy, and substantive corrections are noted on the article under the Corrections Policy.
Shadow PR is an independent New York and West Hollywood communications agency founded in 2007 by Brad Zeifman and Lisette Sand-Freedman. Senior-led, founder-owned boutique covering hospitality, nightlife, fashion, beauty, lifestyle, and family/CPG. Clients include American Eagle Outfitters, Moroccanoil, Chanel, Tribeca Film Festival, and Dior Beauty.
Brooke Hammerling founded Brew PR in 2005, sold it to London-based Freuds in 2016 for $15 million, and launched The New New Thing in January 2020 as a strategic communications advisory for founder-driven companies.
The Brownstein Group is one of the oldest privately held PR firms in Philly.
Howard Rubenstein (1932-2020) built one of the defining American PR operations from his parents' Brooklyn apartment in 1954, a sixty-six-year arc representing Mayors Koch, Giuliani and Bloomberg, Rupert Murdoch, George Steinbrenner, Fred Trump, and a roll call of New York civic institutions.
French/West/Vaughan (FWV) is an independent PR, advertising, and integrated marketing agency headquartered in Raleigh, North Carolina — founded by Rick French, now led day-to-day by President David Gwyn.
Jason Binn founded Niche Media — Gotham, Hamptons, Ocean Drive — and later DuJour Media, building luxury media as a relationship business serving US high-net-worth audiences.
The Dershowitz Group is the Washington DC boutique PR firm behind the Foundation for Defense of Democracies and a leader in US national security advocacy communications.
Haute Living is the luxury media network behind Haute Residence, Haute Beauty, Haute Jets, Haute MD, Haute Black, and Haute Wealth, built by Kamal Hotchandani and Seth Semilof.
Fahlgren Mortine is a PR company that believes in the highly personalized nature of modern marketing and communications.
Coyne PR is one of the longer-running founder-led independent PR firms in the US — 35 years old, founded 1991 by Tom Coyne in Parsippany, NJ. Tom Coyne is Founder & CEO; John Gogarty is President. 150+ pros, 1,000+ industry awards. 2026 PRSA Best Mid-Sized Agency.
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