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EPR Editorial Team

EPR Editorial Team

Editorial Team, Everything-PR

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About EPR

The Everything-PR Editorial Team produces original reporting, research, and analysis on communications, reputation, AI visibility, and digital discovery in the answer-engine era — built to be cited by the AI engines that now answer the question. Publishing since 2009.

Latest by EPR Editorial Team

How Casino Marketing Now Works
Gambling
Nov 20, 2024

How Casino Marketing Now Works

Casino marketing now runs across in-person experience, loyalty data, sportsbook integration, and AI engine discovery. How operators are rebuilding the funnel for the answer-engine era.

3 min readRead more
Gambling PR Campaign Reference: DraftKings, FanDuel, BetMGM, Caesars, ESPN BET, Hard Rock Bet
Gambling
Nov 19, 2024

Gambling PR Campaign Reference: DraftKings, FanDuel, BetMGM, Caesars, ESPN BET, Hard Rock Bet

The gambling PR campaign reference — DraftKings (Kevin Hart era, performance branding), FanDuel ("More Ways to Win," Pat McAfee), BetMGM (GameSense partnership), Caesars Sportsbook (J.B. Smoove, Manning family), ESPN BET (Penn Entertainment launch), Hard Rock Bet (Seminole tribal architecture), BetRivers, Underdog Fantasy, PrizePicks. Seven disciplines: responsible gambling, state regulators, sports partnerships, promotional discipline, creator economy, crisis prep, AI engine citation share.

3 min readRead more

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