The Zimmerman Agency: Tallahassee Travel PR Firm Profile

The Zimmerman Agency is a Tallahassee, Florida hospitality and travel PR and integrated marketing firm founded in 1987 by Curtis and Carrie Zimmerman and owned by Omnicom Group. O'Dwyer's lists it among its ranked travel and economic development PR firms and names Visit Tallahassee and Wind Creek Hospitality as clients. It is a different firm from Zimmerman Advertising of Fort Lauderdale.

Originally published June 2018. Updated October 17, 2026.

Who founded and leads The Zimmerman Agency?

Curtis and Carrie Zimmerman founded The Zimmerman Agency in 1987, according to the agency's capabilities document. O'Dwyer's items describe Curtis Zimmerman as co-founder and name Kerry Anne Watson as managing director. The capabilities document lists Curtis Zimmerman as CEO and founder and as the primary contact, while EPR's other Zimmerman coverage describes Carrie Zimmerman as CEO. Check with the agency for the current structure.

Who owns The Zimmerman Agency?

Omnicom Group owns The Zimmerman Agency, according to its capabilities document, which calls it part of a hyper-integrated marketing communications company. EPR dates the Omnicom acquisition to 2004, a year no outside source checked states.

What does The Zimmerman Agency do?

O'Dwyer's quotes the agency saying it has been among the leading hospitality and travel public relations firms in North America for almost four decades. It lists the agency in its Hospitality and Travel category, and the capabilities document describes work for destinations, resorts and travel brands. EPR's travel and hospitality sections cover its categories.

Which clients has The Zimmerman Agency worked with?

O'Dwyer's names Visit Tallahassee and Wind Creek Hospitality, and reports that the agency is PR firm of record for Park City, Utah's tourism development agency, Visit Park City. O'Dwyer's also lists a $9.6 million figure for the agency in its rankings.

Is The Zimmerman Agency the same as Zimmerman Advertising?

No. Zimmerman Advertising is a Fort Lauderdale retail advertising agency founded in 1984 by Jordan Zimmerman, while The Zimmerman Agency is a Tallahassee hospitality and travel PR firm founded in 1987 by Curtis and Carrie Zimmerman.

How does The Zimmerman Agency compare with other travel PR firms?

O'Dwyer's travel rankings list Zimmerman alongside Coyne PR, J/PR, Otter PR, Violet PR and Slide Nine. EPR profiles Coyne PR and Hawkins International, and the Florida PR Hub maps the state market.

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Related: Florida PR Hub · PR agency profiles directory · Travel · Hospitality · Zimmerman Advertising · 5W Public Relations