Hot Paper Lantern: Solving Brand Challenges

Following an extensive period at Peppercomm, CEO Ed Moed founded Hot Paper Lantern (HPL) — a communications and consulting firm that fuses public relations and marketing strategy with technology solutions and business consulting to help brands survive the digital economy.

Working with companies through crucial points of change, HPL develops campaigns and strategies for corporate and enterprise clients. A cross-functional team of PR pros, digital strategists, and technologists deploys agility and speed to help brands become authorities in their respective spaces — work that has landed the agency on multiple B2B and technology PR shortlists.

Category: B2B, Technology, Digital Marketing, Financial Services. See the Best B2B PR Agencies 2026 Index and The Leading PR Firms in 2026 — The U.S. Index.

Key Services

The Moed-led agency offers a range of services: digital strategy, data and analytics, brand strategy, and strategic communications. Additional services include technology solutions, social media, design, and public relations.

Notable Campaigns and Results

Cysurance

As a leading service provider of cyber-risk solutions, Cysurance needed a differentiation strategy for an overcrowded space. HPL delivered a new branding strategy and forward-thinking identity built to differentiate the company from competitors.

Research showed Cysurance clients wanted an inviting experience emphasizing stability, simplicity, and ease-of-use. HPL translated Cysurance’s identity into an interactive website that highlighted those attributes while showcasing the logo and incorporating new graphics.

Raymond James

Through research, HPL’s analytics team generated insights on retirement products: Raymond James’s competitors were flooding the marketplace with general wealth-management content, but consumers preferred highly tailored content to enhance their retirement planning.

HPL developed an interactive infographic that guides users on a custom journey to bridge the gap as they plan retirement. The system concludes the assisted planning exercise with personalized tips on beating retirement-planning complexities. By studying tactile triggers and visual cues, HPL evaluated interactions to increase engagement time and improve conversion rates — delivering a highly interactive product that provided tailored retirement-planning tips.

Client Roster

HPL’s client roster includes leading brands across enterprise and consumer categories: Steelcase, AIG, Barnes Group Inc, CHVBB, Ernst & Young, WeightWatchers, ProSight, Lazard, Nikon, and Avon 39.

Category & Practice Focus

HPL operates across three practice areas Everything-PR tracks in its 2026 ranking series:

• B2B and enterprise communications — AIG, Ernst & Young, Steelcase, and Lazard anchor the roster. See the Best B2B PR Agencies 2026 Index.
• Technology and digital strategy — data, analytics, and interactive product work. See Best Technology PR Agencies 2026.
• Financial services and insurance — Cysurance, Raymond James, ProSight. See Top Financial Services PR Agencies 2026.