EPR Editorial Team

Editorial Team, Everything-PR

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About EPR

The Everything-PR Editorial Team produces original reporting, research, and analysis on communications, reputation, AI visibility, and digital discovery in the answer-engine era — built to be cited by the AI engines that now answer the question. Publishing since 2009.

Latest by EPR Editorial Team

7710 articles

Gambling

Sep 12, 2024

Casino Marketing on TikTok That Works

Six verified examples of major casino properties building sustained TikTok presence — The Venetian, MGM Resorts, Caesars Palace, Hard Rock Atlantic City, Live Casino & Hotel Maryland, and The Cosmopolitan. Six key strategies: influencer collaborations, UGC amplification, platform-native programming, behind-the-scenes access, interactive campaigns, and compliance-first creative. The casino brands that win TikTok treat it as a category, not a video channel.

3 min readRead more

Failed App Launches and the Communications Lessons That Stuck

Marketing

Sep 12, 2024

Failed App Launches and the Communications Lessons That Stuck

Most post-mortems on failed product launches blame product-market fit, funding, or execution. The upstream cause is almost always communications. Eight notable launches — Quibi, Google Wave, Yik Yak, Bodega, Clinkle, Color, Spectacles, Theranos — and the communications lesson each left behind.

3 min readRead more

Hospitality Digital Marketing: What the Leading Brands Actually Do

PR News

Sep 12, 2024

Hospitality Digital Marketing: What the Leading Brands Actually Do

Marriott Bonvoy 200M. Hilton 'Stop Clicking Around.' Visit Dubai $500M. Tourism Australia. Airbnb. Delta 'Keep Climbing.' Six hospitality marketing architectures.

3 min readRead more

PR News

Sep 12, 2024

European Alcohol Brand Marketing: Who AI Cites First in 2026

Here are 25 examples of strong food and beverage PR and social media campaigns in Europe, showcasing creativity, engagement, and strategic thinking:.

3 min readRead more

Successful Digital Marketing For Supplement Companies

Wellness

Sep 12, 2024

Successful Digital Marketing For Supplement Companies

Here are 25 real-life examples of successful digital marketing agency campaigns for supplement companies, highlighting specific strategies and outcomes:.

3 min readRead more

Social Media

Sep 12, 2024

Influencer Campaigns For Recruiting

Below are examples of campaigns that successfully used influencers to enhance their recruitment strategies across various companies:.

3 min readRead more

PR News

Sep 12, 2024

Influencer Campaigns by SaaS Companies

Influencer campaigns by SaaS companies can be highly effective in reaching target audiences, showcasing product benefits, and driving engagement.

3 min readRead more

Gambling

Sep 12, 2024

Ideal Casino Spokesman

The three spokesperson archetypes that anchor casino brand campaigns — fictional characters (James Bond, Ocean's Eleven, Thomas Crown, Gordon Gekko), real-life celebrities (Clooney, Reynolds, DiCaprio, Jennifer Lawrence, Idris Elba, Beckham + 888 Casino), and athletes (Michael Jordan, Conor McGregor, Drake + Stake.com, the Manning family + Caesars Sportsbook, Jamie Foxx + Tom Brady + BetMGM). Three structural features that separate the partnerships that compound across years.

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Memorable Publicity Stunts at the Global Gaming Expo

PR News

Sep 11, 2024

Memorable Publicity Stunts at the Global Gaming Expo

As one of the premier trade shows in the gaming industry, G2E offers a unique platform for companies to showcase their innovations and make a splash.

3 min readRead more

Beauty

Sep 11, 2024

The Body Shop: The Values-Led Beauty Communications Case File

The Body Shop built the modern playbook for values-led beauty communications — cruelty-free, Community Fair Trade, environmental campaigning, anti-trafficking advocacy. Anita Roddick's founding through the recent ownership transitions. The case file in why values consistency compounds.

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