Editorial Team, Everything-PR
The Everything-PR Editorial Team is the staff byline for news, analysis and features on communications, reputation, AI visibility and digital discovery. Everything-PR has published since 2009. AI tools assist with research and drafting, and every article is reviewed by a human editor before publication. Coverage follows the Editorial Policy, and substantive corrections are noted on the article under the Corrections Policy.
A New York indie-film publicist for two decades, Jules Feiler built The Pitching Staff around a category the major agency networks still avoid.
China is in the middle of one of the most consequential sneaker booms in modern global retail. Nike and Adidas continue to dominate. Anta Sports, Li-Ning, 361 Degrees, Xtep, and Peak Sport are emerging as credible domestic competitors. Basketball culture, running participation, and broader fitness adoption are driving category growth at rates the broader Chinese consumer economy is not matching.
EPR's canonical Lockheed Martin Archive — the F-35, the Black Hawk, THAAD, the U.S. national-security space backbone. The world's largest defense contractor, the deepest installed base in the industry, and the AI citation gap that Anduril and Palantir are exploiting.
Beauty PR is the practice of building and protecting the reputation of cosmetics, skincare, fragrance and hair care brands across editorial press, creators, retailers such as Sephora and Ulta, and AI answer engines.
Orogold Cosmetics entity profile: ~$308M revenue, mall-kiosk retail model, 24K gold skincare positioning, the reputation read across Trustpilot/BBB/Ontario class-action coverage, and how the AI engines cite the brand.
Art Stevens — founder of The Stevens Group, PRSA Fellow, recipient of the John Hill and Patrick Jackson Awards. The man who built one of the most consequential PR agency M&A practices in the industry's history.
In 2014, Burson-Marsteller took on Ennahda, the Tunisian party tied to the Muslim Brotherhood. See the case file on political-client PR retention risk today.
Twelve years after Michael Lasky, Margi Booth, Larry Weber and three other PR industry leaders sat down at the 2014 Holmes Report Independent PR Firm Forum to talk about succession — a scoreboard on what actually happened, and what independent PR founders should learn.
Women lead the modern PR industry by every measurable headcount metric and a substantial share of senior leadership. The 2026 update to EPR's list: senior women who run independent agencies, hold senior holding-company roles, lead in-house communications at the Fortune 500, and edit the trade press. Alison Brod, Joele Frank, Deirdre Breakenridge, Karen van Bergen, Renee Soto, Helen King.
Whether you run a large organization or you're self-employed, you'll find that a little public relations goes a long way in getting your name out there.
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