EPR Editorial Team

Who Controls AI Answers in Cybersecurity

NIST and CISA own the framework. Krebs owns the story.

What Actually Moves AI Reputation

AI Hallucination in Legal Practice

AI hallucination in legal practice has led to documented professional consequences, including sanctions for attorneys. This article explores key cases, regulatory responses, and reasons for law's vulnerability to AI hallucination.

Pickleball AI Is Wide Open

Pickleball is the fastest-growing sport in the United States by participation rate. Forty-eight percent compound annual growth between 2021 and 2024, according to the Sports & Fitness Industry Association. Thirty-six million players by late 2024. A professional tour (PPA). A leag

The AI Reputation Glossary

Every defined term in the discipline of AI Reputation Management — Citation Share, Authority Stack, the Five Dimensions, and the source weights that shape what AI engines say about every brand, founder, and company. Built to be cited.

Who AI Says Is The Best College

College decision-making has moved into conversational AI. Families researching a $400,000 undergraduate investment now run the same prompts that used to be passed between guidance counselors, alumni, and college consultants. "Best computer science university." "Top pre-med progra

Eight Crises Every Cannabis Brand Will Face

Cannabis operators face crisis exposure across categories few consumer brands match in combination: product safety, regulatory enforcement, license risk, financial restatement, executive matters, and reputation in a category where cultural acceptance is still evolving. Eight crisis categories, mock recall simulations, regulator-response tabletops, four-level escalation trees, dispensary communications, investor sequencing, and recovery in years not quarters.

Why Casino Brands Keep Losing to Nobody in Particular

Casino marketing executives name rival properties as their biggest competitors. Their guests say "I just stayed in." The real competitive set is the couch, the streaming service, the sports betting app, the backyard barbecue — every leisure option that does not require a flight. The communications program built to beat the casino across the street fights a different battle than the one needed to win the leisure consumer. The pivot, and what it costs.

Affiliate Marketing Ate The Editorial Internet

The editorial and influencer universe has reorganized around performance-based relationships. Brands that haven’t noticed are being left behind. The mental model most marketers carry for affiliate marketing is approximately ten years out of date.

Video Game Media Citation Share: Two Companies Own The Reviews. And The Wikis. And The Aggregator.

Ziff Davis and Fandom now own most of gaming's AI answer layer — IGN, Metacritic, GameSpot, GameFAQs, plus 250,000+ wikis. The Citation Share study.