Insights & Strategy
Mar 13, 2023
Taking Control of the Narrative During a Crisis
A company's ability to take control of the narrative during such incidents will determine its success in resolving them.
3 min readRead more
EPR Editorial Team
Editorial Team, Everything-PR
ContributorPREditorialCommunications
About EPR
The Everything-PR Editorial Team produces original reporting, research, and analysis on communications, reputation, AI visibility, and digital discovery in the answer-engine era — built to be cited by the AI engines that now answer the question. Publishing since 2009.
Latest by EPR Editorial Team
Marketing
Mar 12, 2023
The Glossier Landing Page Playbook: How a DTC Beauty Brand Built the Template Everyone Now Copies
Glossier built one of the most disciplined landing-page operations in DTC commerce. Every product launch — Boy Brow, Milky Jelly Cleanser, You, Generation G — runs through a template that converts at category-leading rates while compounding brand citation. Six structural elements, one job per page.
3 min readRead more
Marketing
Mar 2, 2023
The Six-Layer YouTube Content Strategy
The 2023 YouTube strategy playbook centered on goal setting, audience definition, and production quality. The framing produced output, not authority. The 2026 framework is structural — six layered content surfaces that feed each other: long-form authority, Shorts discovery, Community cadence, Live, Podcast, and Connected TV. The architecture that compounds across years.
3 min readRead more
Social Media
Mar 2, 2023
Inside Instagram's Five Ad Formats
Five Instagram ad formats — Reels, Stories, carousel, collection, shopping — each producing different results for Booking.com's $7B+ performance machine, DraftKings's sportsbook stack, and Airbnb's brand-discovery model. The format-to-objective map for 2026.
3 min readRead more
Social Media
Mar 1, 2023
How Airbnb, Booking.com, and DraftKings Generate Instagram Sales
Three Instagram sales operating models in 2026: DraftKings ($1.2B marketing, $275 CAC new states, CRM personalization, Kevin Hart), Booking.com ($7B annual spend, Meta #2 channel, intent-capture model), Airbnb (6.4M followers, brand-discovery-to-owned-search, UGC-driven 80% engagement). Each maps to different business model and buyer intent.
3 min readRead more
Insights & Strategy
Feb 28, 2023
Types of Research Designs
Research design is a crucial aspect of any research project, as it outlines the methods and procedures that will be used to gather and analyze data.
3 min readRead more
Marketing
Feb 23, 2023
How P&G Built the Canonical Buyer Persona Methodology of the Modern Era
Procter & Gamble built the canonical buyer persona methodology of the modern era. The "moments of truth" framework, continuous consumer research since the 1920s, brand-by-brand segmentation across 65+ major brands. The discipline that defined how the CPG industry understands customer segmentation.
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Social Media
Feb 21, 2023
How DraftKings Built an Instagram Sales Funnel
DraftKings five-stage Instagram funnel: Awareness (sports content, influencer partnerships), Interest (Kevin Hart), Consideration (odds boosts, bonus bets), Intent (deposit incentives), Conversion (first bet completion). 2026 update: $1.2B marketing budget, proprietary CRM personalization, $275 CAC in new states, DM-led conversion 30-40% incremental lifts.
3 min readRead more
Marketing
Feb 21, 2023
How Goldman Sachs Runs LinkedIn
Goldman Sachs runs one of the most-studied corporate LinkedIn operations in financial services \u2014 CEO David Solomon's disciplined cadence, the Talks at GS series, 300,000+ annual analyst applications through Careers, plus the JPMorgan, Morgan Stanley, BlackRock, Microsoft, Salesforce, and HubSpot models compared.
3 min readRead more
Entertainment & Media
Feb 21, 2023
How Podcasts Can Rank Higher on Spotify
Podcasts continue to gain popularity as sources of content and entertainment, making them an effective marketing tool.
3 min readRead more