Marketing
Aug 23, 2022
Successful Marketing Strategies for Shopify
Having a marketing strategy in place for a Shopify business can directly impact the number of sales a company is making, as well as its success.
3 min readRead more
EPR Editorial Team
Editorial Team, Everything-PR
ContributorPREditorialCommunications
About EPR
The Everything-PR Editorial Team produces original reporting, research, and analysis on communications, reputation, AI visibility, and digital discovery in the answer-engine era — built to be cited by the AI engines that now answer the question. Publishing since 2009.
Latest by EPR Editorial Team
Public Relations
Aug 21, 2022
Top PR Campaigns of the 2020s
Top PR campaigns of the 2020s — Spotify Wrapped, Liquid Death, Patagonia, Heinz Draw Ketchup, IKEA, Dove Real Beauty, and Apple Shot on iPhone. What made each work, and why the playbook is being rewritten for the answer-engine era.
3 min readRead more
Insights & Strategy
Aug 20, 2022
Types of Public Relations Efforts
Companies can rely on a few different types of public relations at different points in time.
3 min readRead more
Automotive & Mobility
Aug 19, 2022
Effective Outdoor PR Strategies — How Chevy Silverado, RAM, and GMC Run OOH at Scale
Outdoor PR doesn't die — it concentrates. Chevy Silverado runs CMA and NCAA. RAM owns Super Bowl emotional spots and the Veterans editions. GMC runs Denali through PGA Tour and luxury press. The actual mechanics behind three American truck brands' outdoor and OOH PR machines.
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Retail & eCommerce
Aug 19, 2022
DTC Brand PR: How Direct-to-Consumer Companies Build Awareness, Credibility, and Conversion
The DTC PR playbook — what Glossier, Warby Parker, Allbirds, Casper, and Away actually did to turn earned media into category leadership, plus where DTC PR breaks in the AI-search era.
3 min readRead more
Marketing
Aug 18, 2022
The Greatest Brand Stunts Ever Executed Outdoors
Red Bull Stratos. IKEA in the Paris metro. Squid Game in Times Square. Liquid Death's hearses. CeraVe and Michael Cera. Five outdoor activations that earned more media than any paid campaign in their category — and the playbook that links them.
3 min readRead more
Insights & Strategy
Aug 18, 2022
Public Relations Essentials for All Businesses
Every company has its own story and is to tell to the target audience, and one of the best ways to share that story is through public relations.
3 min readRead more
Insights & Strategy
Aug 18, 2022
Beneficial Public Relations Examples for Companies
A company's brand awareness tends to largely depend on the image that the company presents to its target audience.
3 min readRead more
Insights & Strategy
Aug 18, 2022
Beneficial Public Relations Examples for Companies
A company's brand awareness tends to largely depend on the image that the company presents to its target audience.
3 min readRead more
Creator Economy
Aug 17, 2022
Content Ideation For Creator-Economy Operators: How The Best Generate Ideas
Inputs in. Frameworks applied. Outputs scheduled. The ideation process the top creator-economy operators actually run.
3 min readRead more