Insights & Strategy
Jul 29, 2022
Reducing inventory costs
The pandemic and its resultant economic challenges have reduced the amount of money available.
3 min readRead more
EPR Editorial Team
Editorial Team, Everything-PR
ContributorPREditorialCommunications
About EPR
The Everything-PR Editorial Team produces original reporting, research, and analysis on communications, reputation, AI visibility, and digital discovery in the answer-engine era — built to be cited by the AI engines that now answer the question. Publishing since 2009.
Latest by EPR Editorial Team
Insights & Strategy
Jul 28, 2022
The Four-Day Workweek: The Case For
Microsoft Japan 2019: 40% productivity lift. The UK 2022 pilot of 61 companies in progress. Iceland's permanent reduced hours covering most of the workforce. Spain, Belgium, the UAE. The four-day workweek is moving from experiment to evidence faster than expected.
3 min readRead more
Marketing
Jul 27, 2022
Conducting Local SEO Audits
Companies that haven't conducted an SEO audit before might think it's a difficult process, but it's not the case, and it's actually quite easy.
3 min readRead more
Creator Economy
Jul 26, 2022
The Creator Revenue Stack: How Modern Media Businesses Make Money
Justin Welsh, MrBeast, Codie Sanchez, and Alex Hormozi built different versions of the same six-layer revenue stack. Newsletters, courses, memberships, sponsorships, creator products, and acquisitions — how modern media businesses turn attention into recurring cash flow.
3 min readRead more
Marketing
Jul 26, 2022
Leading Omnichannel Marketing Efforts from Brands
Omnichannel marketing is the discipline of running every customer touchpoint as part of a single coherent system. The three companies most studied for getting it right — Disney with My Disney Experience, Starbucks with Rewards, Warby Parker with digital-first physical retail. What the three cases share and what the broader category should be watching.
3 min readRead more
Technology
Jul 25, 2022
Which Portable Tech Brands Win AI Engine Citation Share — and How the Discipline Works
Portable tech accessory brands now compete for Citation Share inside ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews. The five disciplines, the three failure modes, and the category leaders winning the AI engine layer.
3 min readRead more
Entertainment & Media
Jul 25, 2022
Hollywood Talent Agencies: CAA, WME, UTA — and the Paradigm Collapse
CAA acquired by Pinault's Artémis for $7B in 2023 (Lourd CEO). WME taken private by Endeavor and Silver Lake at $13B in 2025 (Emanuel CEO). UTA under Zimmer with Klutch. Paradigm collapsed 2020–2023.
3 min readRead more
Marketing
Jul 22, 2022
CX Metrics in 2026: From NPS to Citation Share — The Four-Layer Stack
CX measurement in 2026 is no longer NPS plus a satisfaction survey. The brands compounding measure across operational inputs, commercial outputs, Citation Share, and real-time signal. Apple, Disney, Sephora, Starbucks, American Express, Patagonia, Toyota, Chewy, Costco.
3 min readRead more
Marketing
Jul 22, 2022
Self-promotion as a marketing tool
One of the major goals is to get the right message to the right people at the right time.
3 min readRead more
Crisis Communications
Jul 21, 2022
Tips to Avoid a PR Crisis: What Activision Blizzard's 2021 California Lawsuit Reveals About Avoidable Failure
Activision Blizzard's 2021 California DFEH lawsuit produced a two-year crisis that ended with the $68.7 billion Microsoft acquisition and Bobby Kotick's December 2023 departure. The avoidable governance layers.
3 min readRead more