Differences Between UI and UX for Companies
The user interface is created to touch on the different components that allow customers to engage with products or services at the most fundamental levels. However, user experience is all about how that customer feels about the product or service that they’re interacting with as a whole after they have used it. A great example of the difference between user interface and user experience is Google. Most users tend to have a great experience without relying on all of the different features that Google has implemented in its search engine. However, by putting the users first, the search engine, and the company behind it are totally aware that any website visitors are simply looking for one specific thing, which is information, and they need to find it immediately. These days, the word “Google ” itself, is used as a common verb. That is a clear indicator of how well the company managed to meet the expectations of the users, as well as improve their experience. Although there are a few other search engines that people can use these days, this is the most popular one that provides users with a great interface and experience.
Design
The design of the user interface is the entire process of using graphics, typography, colors, as well as other types of visual elements to create a simple interface for something that’s easy to use and understand by most people. User interface design is simply the process of turning a wireframe into a finished interface that’s going to be graphic for the target audience. This makes products a lot more useful to more people, while also developing a relationship between the people as well as the solution on an emotional level. Although the user experience tends to be made up of a bunch of different user interfaces, all of them work together to create a solution that caters to the needs of the target audience in a smooth fashion.
Appearance
Companies can conduct audience and customer research to figure out more information that’s going to really be relevant to business operations. In fact, market research and customer research are both great ways for companies to create user-friendly solutions and find inspiration from the way that a solution appears visually to the target audience, such as the font, colors, buttons, icons, and more, all the way to the branding and graphic design of a solution can have a direct impact on the user experience, and the user interface. Additionally, companies also need to create their own components, pattern libraries, as well as style guides that will easily help any other future team members figure out how each element should look, to ensure that all branding and solutions are always going to be the same as the previous ones, and align with the company’s overall style guide.
