Insights & Strategy
Aug 5, 2022
In-House PR Team Essentials
Companies that rely on in-house public relations departments or teams can always rely on these people for various public relations efforts.
3 min readRead more
EPR Editorial Team
Editorial Team, Everything-PR
ContributorPREditorialCommunications
About EPR
The Everything-PR Editorial Team produces original reporting, research, and analysis on communications, reputation, AI visibility, and digital discovery in the answer-engine era — built to be cited by the AI engines that now answer the question. Publishing since 2009.
Latest by EPR Editorial Team
Generative Engine Optimization (GEO)
Aug 5, 2022
Search Rankings in 2022 — What's Changed, What Hasn't
Google's Helpful Content Update and the 2022 spam updates reshuffled rankings. Quality content, E-A-T, and technical hygiene are the new floor.
3 min readRead more
Insights & Strategy
Aug 4, 2022
When Companies Need to Create In-House PR Teams
One of the biggest advantages that companies with in-house public relations teams have is that the entire team will immediately have any information they need.
3 min readRead more
Marketing
Aug 4, 2022
Organically Improving SEO Ranks
Consolidated into the Everything-PR SEO Knowledge Library. Current resource: What Is SEO in 2026.
3 min readRead more
Insights & Strategy
Aug 3, 2022
Why Companies Work With PR Agencies: The Edelman Operating Reference
Edelman is the canonical case in why companies work with PR agencies at global scale. Founded 1952, the world's largest independent communications firm \u2014 6,000+ employees, 60+ offices, the Edelman Trust Barometer in its 26th year. The structural reasons companies retain agencies in 2026.
3 min readRead more
Marketing
Aug 2, 2022
Improving Video Marketing Efforts
Improving video marketing in 2026 means rebuilding the operating stack around how YouTube, TikTok, Reels, and Meta actually rank — and how the AI engines now retrieve from it.
3 min readRead more
Marketing
Aug 2, 2022
Franchise Marketing & Growth: The Two Businesses Every Franchise Brand Actually Runs
Franchise marketing is two businesses at once — recruiting franchisees and selling to consumers. The EPR hub on franchise recruitment marketing, multi-location SEO, franchise reputation management, local marketing, franchisee communications, and franchise advertising funds.
3 min readRead more
Creator Economy
Aug 2, 2022
How Top Creators Track Their Audience: The Operator Dashboard
The website analytics dashboard is the wrong dashboard. Top creator operators track five numbers across five platforms — YouTube average view duration, LinkedIn impressions-to-signup ratio, email open rate by cohort, podcast downstream conversion, and website signup conversion by source. The operator dashboard the standard analytics stack misses.
3 min readRead more
Creator Economy
Aug 1, 2022
The Revenue-per-Follower Benchmark: What Creator Businesses Actually Earn
Followers are not revenue. The creator economy benchmarks the wrong number constantly. The revenue-per-follower benchmark — across mass-audience, category, and B2B tiers — and what MrBeast, Emma Chamberlain, Justin Welsh, and Codie Sanchez actually earn per follower per year.
3 min readRead more
Insights & Strategy
Jul 31, 2022
Business lessons learned from the pandemic
Obstacles can always be treated as a learning experience.
3 min readRead more