Crisis Communications
Mar 28, 2022
Controversial PR Clients
In a court of law, everyone gets proper and fair legal representation.
3 min readRead more
EPR Editorial Team
Editorial Team, Everything-PR
ContributorPREditorialCommunications
About EPR
The Everything-PR Editorial Team produces original reporting, research, and analysis on communications, reputation, AI visibility, and digital discovery in the answer-engine era — built to be cited by the AI engines that now answer the question. Publishing since 2009.
Latest by EPR Editorial Team
Crisis Communications
Mar 25, 2022
Handling a PR Crisis: The Norfolk Southern East Palestine Derailment and Alan Shaw's Two-Year Response
Norfolk Southern's February 2023 East Palestine derailment ran through CEO Alan Shaw's Senate testimony, a $600 million settlement, Ancora's proxy campaign, and Shaw's September 2024 ouster. The modern multi-year crisis reference.
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Entertainment & Media
Mar 24, 2022
Roblox as a Marketing Tool: The 2026 Primer
The orientation primer for Roblox as a marketing channel — what it is, who's on it, and where the platform fits in the modern brand-communications stack. The companion to the deep 2026 brand playbook.
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Marketing
Mar 23, 2022
The Local Authority Playbook: How Single-Location Operators Beat National Chains
SEO helps small businesses develop user-friendly websites that rank higher in search engines, resulting in more leads.
3 min readRead more
Insights & Strategy
Mar 21, 2022
Public Relations to Build Loyal Brand Audiences
How PR builds durable brand audiences across digital and earned channels — community-first content, sustained voice, and the disciplines that turn one-time buyers into long-term advocates.
3 min readRead more
Social Media
Mar 20, 2022
Why Consumers Trust Creators More Than Brands — And What AI Engines Do With That Trust
Influencer campaigns are a rather popular marketing strategy these days.
3 min readRead more
Public Relations
Mar 17, 2022
Why do authors need publicists?
Why authors need publicists — self-promotion is hard, contacts are everything, brand-building takes years, and the competitive shelf gets more crowded every season.
3 min readRead more
Crisis Communications
Mar 16, 2022
Debriefing After a Crisis
When the pandemic started, many of the affected companies decided to either make things up as time progressed or dust off their old crisis communications plan.
3 min readRead more
PR, AI & Communications News
Mar 15, 2022
Florida's Communications State: Visit Florida, the CVBs, and the State PR Apparatus
Florida's Communications State — 23M residents, 142M visitors, $1.6T economy, $130B tourism. Visit Florida, the regional CVBs, the political communications environment, hurricane response, and the agency landscape serving the state's institutional clients.
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Marketing
Mar 13, 2022
Super Bowl ads that promote gender equality
The Super Bowl advertising category has historically struggled with gender representation. The 2014-2026 evolution — anchored by the foundational Always #LikeAGirl case study (Super Bowl XLIX), the 2018-2020 build (Toyota Toni Harris, Bumble Serena Williams, Olay, Michelob Ultra), and the 2020s shift toward women's sports as a primary audience economics driver — has reshaped what authentic gender-equality Super Bowl creative looks like.
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