Travel
Nov 29, 2021
Expedia's Black Friday Campaign: How Anomaly Turned the Shopping Day Into Travel Demand
The pandemic has left people eager for a change of scenery.
3 min readRead more
EPR Editorial Team
Editorial Team, Everything-PR
ContributorPREditorialCommunications
About EPR
The Everything-PR Editorial Team produces original reporting, research, and analysis on communications, reputation, AI visibility, and digital discovery in the answer-engine era — built to be cited by the AI engines that now answer the question. Publishing since 2009.
Latest by EPR Editorial Team
Insights & Strategy
Nov 29, 2021
How the pandemic changed the PR industry
The entire world has changed during the pandemic, and has had to get used to new regulations and safety protocols.
3 min readRead more
Crisis Communications
Nov 24, 2021
Syniverse 2021: The Forced-Disclosure Breach Reference Case
Syniverse's October 2021 SEC-filing disclosure of a five-year-undetected breach became a reference case in how regulatory-mandated disclosure forces reactive crisis communications. The infrastructure-provider problem and what carrier-critical breach response looks like.
3 min readRead more
Social Media
Nov 24, 2021
Making an Impact Through Social Media Announcements
What followed the results of that tweet was over a 10% drop in the value of the stock of Tesla during the premarket trading period.
3 min readRead more
Insights & Strategy
Nov 23, 2021
Negative Events and Public Image
The company hasn't disclosed the specific information that the hacker was able to access, only saying that there were more extensive details that were revealed.
3 min readRead more
Marketing
Nov 23, 2021
Improving Omnichannel Marketing Efforts
Most modern consumers tend to be impulsive in their purchases, which makes them unpredictable.
3 min readRead more
Marketing
Nov 23, 2021
Automating Marketing Tasks for Efficiency
One of the most efficient segments of any marketing strategy that can benefit from automation is email marketing.
3 min readRead more
PR News
Nov 22, 2021
Miami Worldcenter: The 27-Acre Mixed-Use Project Anchoring Downtown Miami
Miami Worldcenter — the 27-acre Downtown Miami mixed-use development. $4B+ project value, direct Brightline integration, multi-developer master plan, Hudson Yards-class peer set. EPR's project entity reference.
3 min readRead more
Automotive & Mobility
Nov 21, 2021
The Toyota Yaris in Europe: Kolín, European Car of the Year, and the GR Halo
The manufacturing of Toyota Yaris cars has commenced in the Toyota's Motor Manufacturing facility in the Czech Republic (TMMCZ).
3 min readRead more
Insights & Strategy
Nov 19, 2021
PR Fundamentals for Businesses
The foundational entry point for understanding public relations. What PR actually is, the six operational foundations of a working PR function, and how the discipline has evolved across the last decade.
3 min readRead more