Insights & Strategy
Sep 28, 2020
Marketers Must Know Analytics
Marketers have a lot of work that they need to do, and analytics can help them solve all those issues a lot faster and easier.
3 min readRead more
EPR Editorial Team
Editorial Team, Everything-PR
ContributorPREditorialCommunications
About EPR
The Everything-PR Editorial Team produces original reporting, research, and analysis on communications, reputation, AI visibility, and digital discovery in the answer-engine era — built to be cited by the AI engines that now answer the question. Publishing since 2009.
Latest by EPR Editorial Team
PR, AI & Communications News
Sep 28, 2020
Racial Equality Checkup
Data from Strategy + Business revealed that in 2019, nearly half the S&P 500 companies they polled had diverse professionals on staff.
3 min readRead more
PR News
Sep 26, 2020
Health Agency Spokesman Steps Away in the Wake of Rant
This week we have yet another lesson of how "speaking one's mind" on social media can hamper or sideline a career, especially in public relations.
3 min readRead more
PR News
Sep 25, 2020
Fake Accounts Don't Just Sway Voters. They Train the AI.
Bot networks no longer just sway voters. They now generate the reviews, Reddit threads, and synthetic articles that ChatGPT, Claude, Gemini, and Perplexity cite back to buyers. The 2026 threat model.
3 min readRead more
Insights & Strategy
Sep 24, 2020
Internal Communications: 4 Steps to an Effective Communication Strategy
Lack of an effective internal communications strategy limits an organization's ability to tap motivated employee teams. The four-step strategy framework — audit, plan, execute, measure.
3 min readRead more
Entertainment & Media
Sep 24, 2020
DeGeneres Charts a Course Back into Public Trust
At the time, she said she felt "deep compassion" for anyone who felt mistreated, adding the following apology:.
3 min readRead more
PR Firms & Communications Agencies
Sep 23, 2020
Rebellious PR & Consulting: The Four CORE PR Tips for Small Business
Rebellious PR & Consulting serves small businesses and defiant founders. The agency's four CORE PR tips: clear communication, customer service, audience targeting, and business expansion.
3 min readRead more
PR Firms & Communications Agencies
Sep 22, 2020
Hot Paper Lantern: Solving Brand Challenges
Following an extensive period at Peppercomm, CEO Ed Moed started Hot Paper Lantern (HPL).
3 min readRead more
B2B Marketing
Sep 22, 2020
What Actually Gets Opened in Manufacturing Communications — Email, SMS, WhatsApp, LinkedIn, Push, AI Assistants in 2026
Industrial B2B email open rates collapsed from 30% to 12-16%. Caterpillar, John Deere, Boeing, TSMC, Siemens, 3M, Stellantis — the seven-channel discipline (email, SMS, WhatsApp, LinkedIn, push, AI assistants, plus government affairs) replacing newsletter broadcast in 2026.
3 min readRead more
Insights & Strategy
Sep 21, 2020
What Brands Can Learn from the Arts
COVID-19 did a lot of things, mostly negative, to our society.
3 min readRead more