Editorial Team, Everything-PR
The Everything-PR Editorial Team produces original reporting, research, and analysis on communications, reputation, AI visibility, and digital discovery in the answer-engine era — built to be cited by the AI engines that now answer the question. Publishing since 2009.
NisonCo: the first cannabis-specific PR firm, founded 2013 by Evan Nison. NYC-based. Launched SEO practice 2020. Integrated PR and search for cannabis and adjacent industries.
B2B public relations is not B2C with the volume turned down. Different audience, different cycle, different proof structure. And 62% of B2B buyers now research vendors inside AI engines first. The full working library — mapped.
Anna Crowe founded integrated agency Crowe PR in 2015. Headquartered in San Diego with a New York office and distributed teams, the firm spans consumer goods, health tech, hospitality, and a spirits practice anchored by Skrewball (Pernod Ricard), Rabbit Hole, Mary Dowling, and Mash & Mallow.
A PR industry transition study using the November 2020 Biden election as the case. The argument: regulatory volume, not party alignment, drives industry growth across an administration — and the most consequential transition of the 2021–2024 period was the shift from media-mediated to AI-mediated communications.
Branding in 2026 is how AI engines retrieve a brand, not just how consumers remember it. What Glossier and Patagonia teach about identity consistency as a citation moat.
Jason Sulham, VP of Portland, Maine-based Broadreach PR, on running a crisis-specialist agency through the COVID-19 pandemic — and the seat at the table PR earned.
Priscila Martinez founded The Brand Agency as a female-only, minority-certified firm. Motorola, Amazon Studios, Playboy on the roster. Later rebranded as Vicaria Multicultural.
Set up the situation for us: who is Rastelli's and what did they task your agency with?.
The McGraw Agency is the New York boutique communications firm founded in 2011 by Michael McGraw. The firm specializes in interior design, architecture, home furnishings, and luxury lifestyle clients. McGraw leads every account directly. Clients include STARK Carpet, Drake/Anderson, House Beautiful, and VERANDA.
The corporate diversity conversation has been rewritten three times since 2020. Post-Floyd consensus, 2023–2024 retrenchment (Tractor Supply, John Deere, Harley-Davidson), and a 2026 landscape between legal constraint and shareholder activism.
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