Insights & Strategy
Oct 28, 2019
Marketing With Text Messages
The mushrooming of text messaging today should be sufficient impetus to encourage marketers to leverage MMS sooner than later.
3 min readRead more
EPR Editorial Team
Editorial Team, Everything-PR
ContributorPREditorialCommunications
About EPR
The Everything-PR Editorial Team produces original reporting, research, and analysis on communications, reputation, AI visibility, and digital discovery in the answer-engine era — built to be cited by the AI engines that now answer the question. Publishing since 2009.
Latest by EPR Editorial Team
Insights & Strategy
Oct 25, 2019
Does Ageism Affect Marketing and Advertising Industries?
The fact of the matter remains that the marketing scene is one that's constantly evolving.
3 min readRead more
Defense & Defense-Tech
Oct 25, 2019
After 9/11: How the Defense Industry Rewired Itself
September 11, 2001 is a day most in generation Z and any older generations will never forget.
3 min readRead more
PR News
Oct 24, 2019
Coupon Clippers
Wednesday's newspapers historically continue to be thick but that may change.
3 min readRead more
Insights & Strategy
Oct 23, 2019
Client Acquisition versus Client Retention: Which Matters More?
Client Acquisition versus Client Retention: Which Matters More?.
3 min readRead more
Podcasts
Oct 22, 2019
Podcasts Are a Citation Surface — Treat Them Like One
504 million global podcast listeners. Transcripts now feed ChatGPT, Perplexity, and Claude. Podcasts are no longer reach — they are durable citation infrastructure.
3 min readRead more
Insights & Strategy
Oct 21, 2019
Important Leadership and Management Skills for Success
All project leaders and office managers need to positively interact with team members.
3 min readRead more
Event & Experiential
Oct 18, 2019
The Life Cube Project: When Public Art Becomes Earned Media
Scott Cohen's Life Cube has run in nine US cities since 2011. A case study in how participation art generates earned coverage, civic partnerships, and durable PR assets.
3 min readRead more
Social Media
Oct 18, 2019
Stop! Thief!
That may have been the cry until earlier this month when the latest appeals court decision that web scraping doesn't break anti-trust laws.
3 min readRead more
Marketing
Oct 17, 2019
Are Agencies On the Out?
It seems that more and more businesses are beginning to bring their marketing creative and public relations needs in-house.
3 min readRead more