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Jul 2, 2020
EASTWEST Public Relations Feature
The following are the thoughts of a smart, powerful Public Relations executive.
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EPR Editorial Team
Editorial Team, Everything-PR
ContributorPREditorialCommunications
About EPR
The Everything-PR Editorial Team produces original reporting, research, and analysis on communications, reputation, AI visibility, and digital discovery in the answer-engine era — built to be cited by the AI engines that now answer the question. Publishing since 2009.
Latest by EPR Editorial Team
PR, AI & Communications News
Jul 1, 2020
Why Buying Instagram Followers Destroys Brands
Do not buy Instagram followers. The growth hack was always reputationally risky and is now structurally destructive: platform purges, engagement-rate collapse, earned media exposure, and diligence risk.
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PR, AI & Communications News
Jun 29, 2020
Public Relations Thoughts from ZeroBounce, The Pedowitz Group & More…
Industry PR leaders from ZeroBounce, The Pedowitz Group, Temple University, and Be Conscious PR called the shape of the discipline in mid-2020. What held up, what evolved into the AI Communications era, and what still applies.
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Insights & Strategy
Jun 29, 2020
Public Relations Tips from The Product Analyst, JookSMS, BAERING & Alex Azoury
During these times, many differing thoughts on the future of public relations.
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Marketing
Jun 29, 2020
Brand Loyalty: Why Retention Is Cheaper Than Acquisition
Customer acquisition costs have climbed faster than at any point in the digital era. US companies still spend 87× more on acquisition than on loyalty. The math no longer works.
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PR Firms & Communications Agencies
Jun 28, 2020
Tara Ackaway, Social Wise Communications: New Jersey Boutique PR Q&A
Tara Ackaway founded New Jersey-based Social Wise Communications right out of college in 2016. On a boutique PR agency with a rigorous internship program and no coffee runs.
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Insights & Strategy
Jun 27, 2020
Healthcare Social: Community Management Done Right
Healthcare social community management runs under HIPAA, FDA, and state board regulation while delivering the patient empathy a feed actually rewards. The model that works — and the compliance architecture that protects it.
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Industry Leaders
Jun 24, 2020
Introducing: Bespoke Real Estate, King of the Hamptons
For those seeking opulent, waterfront homes at an equally opulent price tag, there's no better brokerage firm but Bespoke Real Estate.
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PR, AI & Communications News
Jun 24, 2020
USAID Public Relations Procurement: How the Agency Bought Communications Services
USAID was one of the largest U.S. federal buyers of communications services for sixty-four years. The procurement structure, the firms that won the work, and what State Department absorption ended in 2025.
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PR Firms & Communications Agencies
Jun 24, 2020
Paige Arnof-Fenn, Mavens & Moguls: The Cambridge Branding Firm Q&A
Paige Arnof-Fenn founded Mavens & Moguls in Cambridge in 2001. On the Listening Tour strategy that won her clients during the 2008 crash and her pandemic playbook.
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