EPR Editorial Team

Editorial Team, Everything-PR

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Articles Published

About EPR

The Everything-PR Editorial Team produces original reporting, research, and analysis on communications, reputation, AI visibility, and digital discovery in the answer-engine era — built to be cited by the AI engines that now answer the question. Publishing since 2009.

Latest by EPR Editorial Team

6445 articles

Women Who Run Public Relations: The 2026 Senior Leadership List

Insights & Strategy

Sep 23, 2014

Women Who Run Public Relations: The 2026 Senior Leadership List

Women lead the modern PR industry by every measurable headcount metric and a substantial share of senior leadership. The 2026 update to EPR's list: senior women who run independent agencies, hold senior holding-company roles, lead in-house communications at the Fortune 500, and edit the trade press. Alison Brod, Joele Frank, Deirdre Breakenridge, Karen van Bergen, Renee Soto, Helen King.

3 min readRead more

Do it Yourself Public Relations: To DIY or not to DIY your PR

PR, AI & Communications News

Sep 22, 2014

Do it Yourself Public Relations: To DIY or not to DIY your PR

Whether you run a large organization or you're self-employed, you'll find that a little public relations goes a long way in getting your name out there.

3 min readRead more

Missouri School of Journalism — The Missouri Method and the World's First Journalism School

Editorial

Sep 19, 2014

Missouri School of Journalism — The Missouri Method and the World's First Journalism School

The Missouri School of Journalism — founded 1908, the first dedicated journalism school in the world. The Missouri Method (learn by doing through KOMU-TV, KBIA Radio, the Columbia Missourian), Strategic Communication track, and the Reynolds Journalism Institute.

3 min readRead more

Media Relations: The Discipline, Press Pool, and Pitching Mechanics

Public Relations

Sep 19, 2014

Media Relations: The Discipline, Press Pool, and Pitching Mechanics

Media relations is the working core of PR. The six sub-specialties, the press pool across four tiers, the three reliable pitching mechanics, and the five operating principles.

3 min readRead more

Public Relations

Sep 18, 2014

NFL Public Relations: The Communications Discipline Built Inside the Most-Watched League on Earth

The NFL is the largest sports property in America and the single most consequential communications laboratory. Ray Rice, Deflategate, Kaepernick, Snyder, Damar Hamlin, Mahomes, Kelce-Swift — the cases that define modern sports communications.

3 min readRead more

Hedge Fund PR in 2026: The Complete Playbook

Insights & Strategy

Sep 16, 2014

Hedge Fund PR in 2026: The Complete Playbook

Allocators now research hedge fund managers inside ChatGPT, Claude, Perplexity, and Gemini before the first IR call. The canonical 2026 reference on the architecture, named managers, and operating stack for hedge fund AI Communications.

3 min readRead more

Photos That Killed Careers: The Self-Upload Era

PR, AI & Communications News

Sep 15, 2014

Photos That Killed Careers: The Self-Upload Era

Michael Phelps 2009. Anthony Weiner 2011. Justine Sacco December 2013. One photograph, one tweet, one upload — indexed, permanent, and reachable by an employer years later. The reputation-management discipline built around the self-upload era, and the five operating rules every professional should have in place.

3 min readRead more

Crisis Communications

Sep 15, 2014

Starbucks Pumpkin Spice PR Crisis

Starbucks just spent three weeks managing the most awkward PR crisis a beverage brand can have — proving that its signature drink does not actually contain pumpkin. The Food Babe investigation, the rapid corporate response, and the reformulation that turned criticism into a relaunch narrative.

3 min readRead more

Uber PR Crises: A Timeline From Surge Pricing to Women Preferences (2014–2026)

Crisis Communications

Sep 15, 2014

Uber PR Crises: A Timeline From Surge Pricing to Women Preferences (2014–2026)

Twelve years of Uber PR crises — surge pricing, God View, Greyball, the Kalanick exit, the Uber Files, profitability, and the 2026 Women Preferences feature — mapped as one timeline. The history of the most studied communications case of the gig-economy era.

3 min readRead more

PR, AI & Communications News

Sep 12, 2014

The PR Job Interview Process

The PR job interview is shorter, faster, and more focused on the work than most candidates expect. The standard three rounds, the writing test, the questions to expect, the questions worth asking back, and the things that disqualify candidates fast.

3 min readRead more